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APA
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Literature & Language
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Gandered Advertisment (Essay Sample)

Instructions:

Special Activity: (B)ordering

Due Date: November 5 by 9 pm

Word Count: 500

Points: 5

 

Reading Prerequisite: Text Book Chapter 11 pgs. 153-164 & review Chapter 4

 

Overview:  According to Jon Anderson, place is understood as a space that has been molded and created by culture and by what humans do.  Anderson argues that all places are a composition of traces, or an amalgam of “marks, residues or remnants left in place by cultural life.”  These trace-chains are often crucial to understanding the identity of an individual.  Anderson suggests in Chapter 4 that individuals often “define themselves through a sense of place,” and depending on the place one finds him or herself, he or she may feel a sense of belonging or a sense of alienation.  This is because the cumulative effect of traces is to both culturally order and geographically border place.  This process, known as (b)ordering, is a fundamental tenet of Cultural Geography.  The grasp of how places are made and remade through the cumulative effect of traces and those who make them is of paramount importance.  While places occur at every scale, this assignment will focus on the (b)ordering of the body.  Much like any place human beings inhabit, it is culturally ordered and geographically bordered.  Societal constructs are in place to direct individual’s behavior in various directions, and this assignment will focus on gender.  Concepts such as femininity and masculinity are learned behaviors, and reflect the values of the society that put them in place like any other construct.  There has been a great deal of upheaval globally surrounding this construct and those who transgress against the societal gender norms. Yet, people everywhere have embraced their role as trace-makers to try and effect change regarding these constructs.  One way to analyze the construct of gender is through advertising.  Space is permeated with advertisements. From billboards to radio ads to television commercials to Internet pop-ups, there is always something to be bought and sold.  Many advertisements are gendered, and reflect the societal (b)orders they were created within.  These different marketing strategies for men and women are the focus of the assignment.

 

Assignment: For this assignment, you will find two gendered advertisements; one marketed toward men and one for women. Please describe the advertisement in 1 paragraph. Then answer the following questions for each of the advertisements in a short paper that totals 500 words. Please incorporate at least one term from Anderson and at least one term from class lectures, appropriately citing the material. You will submit your paper on Angel in the folder corresponding to this activity:

 

  • What is the product of the ad?
  • Who is the target audience of the ad? How can you tell?
  • What about the ad makes it gendered?
  • Do you think the ad is effective? Why or why not?

Special Activity: (B)ordering

Due Date: November 5 by 9 pm

Word Count: 500

Points: 5

 

Reading Prerequisite: Text Book Chapter 11 pgs. 153-164 & review Chapter 4

 

Overview:  According to Jon Anderson, place is understood as a space that has been molded and created by culture and by what humans do.  Anderson argues that all places are a composition of traces, or an amalgam of “marks, residues or remnants left in place by cultural life.”  These trace-chains are often crucial to understanding the identity of an individual.  Anderson suggests in Chapter 4 that individuals often “define themselves through a sense of place,” and depending on the place one finds him or herself, he or she may feel a sense of belonging or a sense of alienation.  This is because the cumulative effect of traces is to both culturally order and geographically border place.  This process, known as (b)ordering, is a fundamental tenet of Cultural Geography.  The grasp of how places are made and remade through the cumulative effect of traces and those who make them is of paramount importance.  While places occur at every scale, this assignment will focus on the (b)ordering of the body.  Much like any place human beings inhabit, it is culturally ordered and geographically bordered.  Societal constructs are in place to direct individual’s behavior in various directions, and this assignment will focus on gender.  Concepts such as femininity and masculinity are learned behaviors, and reflect the values of the society that put them in place like any other construct.  There has been a great deal of upheaval globally surrounding this construct and those who transgress against the societal gender norms. Yet, people everywhere have embraced their role as trace-makers to try and effect change regarding these constructs.  One way to analyze the construct of gender is through advertising.  Space is permeated with advertisements. From billboards to radio ads to television commercials to Internet pop-ups, there is always something to be bought and sold.  Many advertisements are gendered, and reflect the societal (b)orders they were created within.  These different marketing strategies for men and women are the focus of the assignment.

 

Assignment: For this assignment, you will find two gendered advertisements; one marketed toward men and one for women. Please describe the advertisement in 1 paragraph. Then answer the following questions for each of the advertisements in a short paper that totals 500 words. Please incorporate at least one term from Anderson and at least one term from class lectures, appropriately citing the material. You will submit your paper on Angel in the folder corresponding to this activity:

 

  • What is the product of the ad?
  • Who is the target audience of the ad? How can you tell?
  • What about the ad makes it gendered?
  • Do you think the ad is effective? Why or why not?

 

source..
Content:
Gendered Advertisement
Name:
Course Code
Instructor:
Date of Submission
Introduction
Gendered advertisement refers to promotion of products or services that target a particular gender. There are certain products that only used by a particular gender. This discussion looks at two gendered advertisements for both men and women.
Gillette Shaving Blade
The advertisement on Gillette shaving blade targets men who use it when shaving beards. Men are known to develop itchy spots around the chin area immediately they shave the beards. The advertisement therefore depicts a man who is contemplating whether to shave because he is afraid of the aftershave itchiness. A friend on his on the other hand, appears to be enjoying himself shaving the beards. The first guy cannot understand how the second man is enjoying shaving. He, therefore, approaches him and asks how he can enjoy such a traumatic exercise. The second man reveals to the first that he uses the Gillette shaving blade, which ensures a smooth finish. Due to the smooth finish, there is no itchy effect.
The product of advertisement in this case is the shaving blade for men. The target of the advertisement is men. This is because beards are a biological aspect that men have and women do not. The product therefore targets men who require ...
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