Four Seasons Boston Hotel Situation Analysis Assignment

Four Seasons Boston Hotel Situation Analysis
Summary
Executive Summary
* FSBH is a luxurious and a five star restaurant located in Boston's Back Bay.
* The paper focuses on the hotel’s market analysis using tools such as PEST and SWOT analysis.
* Also, the paper analyses the hotel’s major three competitors Taj Hotel, Park Plaza Hotel and The Ritz Carlson.
* Additionally, the paper identifies the hotel’s marketing mix, marketing targets, marketing budget and implementation plan.
* Lastly, the analysis examines the hotel’s evaluation procedures
Environmental Analysis
* Both internal and external business environments are critical when assessing a market condition.
* The external environment covers external factors that influences such as politics, economics, social and technologies.
Location and Community Analysis
Boston town’s culture on food has affected the hotel’s meals to attract both the visitors and the locals.
Primary Competitor Analysis
* Four Seasons Boston Hotel’s competitors include Taj Hotel, Park Plaza Hotel and The Ritz Carlson.
* The three competitors enjoy a variety of strengths ranging from the organization, cleanliness, sun bed towels and variety of food for clients.
* Four Seasons Boston Hotel has beyond matching these strengths by employing qualified, disciplined and diversified labor force to ensure quality assurance to the clients. Cleanliness has been given priority in the hotel.
Market Potential Analysis
* Boston city has a rich history, amenities, convention centers, and ease of accessibility: These attributes are wooing many people in the town, which offers an opportunity for Four Seasons Boston Hotel to reap from growing demand for lodgings.
Services Analysis
* The hotel’s compares its services against the competitors; Taj Hotel, Park Plaza Hotel and The Ritz Carlson, However the competitors have some notable gaps in ensuring customer satisfaction in terms of that service reliability, speed, cultural sensitivity and level of quality.
* The hotel has countered these gaps by automating many of its services epically in guest rooms to improve customer’s satisfaction, delivery speed and efficiency.
Marketing Position and Plan Analysis
* The hotel has an outstanding market position as it enjoys a stronger competitive advantage against its competitors through cost leadership strategy.
* .In relation to market planning, the hotel has plans to use a marketing expertise to design promotional activities that target the needs and attitudes of the clients.
SWOT Analysis
Strengths:
* 55 years’ experience.
* Well positioned among top travel and luxurious agencies
Weaknesses:
* Highly expensive for the local customers
* Negative critics from the media
Opportunities:
* Emerging market in developing regions such as Middle East, Africa and parts of Asia such as Bangladesh, Singapore and Taiwan
* Increasing travelers
Threats/Constraints
* Economic slowdown both in the US and globally
* Imitation from competitors
S...