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Explain how the marketing of services differs from the marketing of products (Essay Sample)

ASSIGNMENT 05 BU320C Marketing Principles DirectionsUnless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements. Explain how the marketing of services differs from the marketing of products, including the four (4) marketing elements that distinguish services from products. Next, discuss six (6) ways that firms can help employees provide better service. Finally, explain the four (4) service gaps identified by the Gaps Model and list two (2) ways to overcome each of the four (4) service gaps. THIS IS THE END OF ASSIGNMENT 05. source..
HOW THE MARKETING OF SERVICES DIFFERS FROM THE MARKETING OF PRODUCTS Name: Grade Course: Tutor’s Name: (13 April 2012) Explain how the marketing of services differs from the marketing of products Marketing will always be effective in making a product or service sell in the markets; however, it may require different strategies given the differences between services and products. Firstly, the product includes something the customer can touch while a service is based on the end result since they are intangible (Porter, 2006). It will be more difficult for the marketer to convince the customers without a tangible product. For services to be effectively marketed they need to be organically linked to a product such as linking good service of travelling to good aircrafts. The services are inseparable in that several services are combined to achieve a full package; for instance cooking preparation will also need serving. This means that the relationship of all service providers must be taken into account while marketing. Indeed, the marketer must be certain of the inclusive services that will be offered to the customers to avoid over or understating the service (Porter, 2006). This is not the same as in products in view of the fact that; it involves only a specific product of known quantity. Services are non-standardized; for instance, experience of one consumer with a specific service differs from one person to another. For this reason, the marketer must be able to address the issue that the service can be standardized and hence establish the best standard for the service. This assures the customers that they will be having the best services o...
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