How Is Communication Organized To Reflect Cultural Beliefs About Context, Collectivism/individualism, Time, And Conflict?

How Communication Is Organized To Reflect Cultural Beliefs About Context, Collectivism/Individualism, Time And Conflict.
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How communication is organized to reflect cultural beliefs about context, collectivism/individualism, time and conflict.
Merkel et al. (2014) have defined collectivism refers to the moral stance, philosophy, ideology or social outlook that implies that individuals must be chained to a group and its interests. Communism emphasizes that people should prioritize the good of the people other than the society. Individualism, on the other hand, refers to the moral stance, ideology, political philosophy and social outlook that emphasize the worth of an individual. This school of thought pushes for exercising one's goals and desires hence value self-reliance and independence (Merkin,Taras & Steel 2014). Individualism preaches the interests of an individual should take precedence over the society. The degree to which a county prefers to act as individuals or as societal beings is dependent on communication. Communication is a broad spectrum that cuts across new media, for example, social media and old media such as television and radio. The more prevalent of the two shapes people into living in a certain way. Culture is passed down from one generation to another, but over time, culture can be distorted due to advancements in technology, social interactions, and the environment.
Communication channels have a role to play in shaping culture. New media, for example, has promoted individualism (Perse and Lambe 2016). A decade ago, internet use was not as widespread as it is now with new applications being developed on a daily basis. Some key examples include social media, WhatsApp, Snap chat, Instagram, Facebook among others that are most used sites in today's society. Looking at the pros and cons, they have contributed to individualism as people hide behind screens living a virtual life. Face to face communication is losing its meaning, especially with the youth. Take a look around and see a group of people out to have lunch yet no one is talking to the other, they are all looking down at a screen. New media is organized in such a way that the messages are precise. There is little or no attempt to verify information that lands on your screen. Two generations ago, people would meet at newspaper stands, or church and interact in some way. With the digitization of everything, a copy of the newspaper can be found online. A message can be sent through email back and forth, and that's it. People will never leave their houses.
This weakness is the main reason why people will believe a WhatsApp message without a doubt. As time goes by, there is less and less interaction, and this is killing collectivism. There is a generational difference that believes in different schools of thought that is a constant cause of conflict. The elderly emphasize on collectivism and the need to have a society that shares. These people have grown up together and were integrated into various cohesive groups that were used as bonding sessions and protecting and guarding them (Mer...