Twitter Social Media Tool or Marketing Tool

STUDENT ABC
Professor Light
English 100
9 November 2015
Twitter: Social Media Tool or Marketing Tool
March 21, 2006, marked the day that social networking changed. Jack Dorsey sent out the first ever Tweet on this particular day. Moreover, the Tweet read: “just setting up my twitter” (Dorsey). From this day forward, social networking, news, and other methods by which people communicated would forever change. From then, Twitter started growing slowly but consistently. Eventually, Twitter exploded, and a wide range of people were now active on Twitter. By the end of 2011, Twitter had over 100 million monthly active users, and on average, 1 billion Tweets sent per week.
Today, most people will use Twitter for some reason or another. Colleges, students, teens, adults, professional athletes, grandparents, movie stars, businesses, organizations, and parents are just a few of the demographics who occasionally use Twitter. Twitter handles and usernames are seen daily by most people, showing up everywhere. These include at the end of articles, on flyers, advertisements, Facebook, websites, presentations. Twitter is used by a wide variety of people for a broad range of reasons. Typically, teenagers will use Twitter to keep in touch with friends and show what is happening in their life. On the other hand, adults use it to keep updated with events and share articles with friends (Twitter).
Vince Adkins (@Vadkins) is a 19-year-old college student and uses Twitter as a way to communicate and relate with friends and others. Vince’s Tweets are much more laid back and in a conversational tone. Even though he does not use his Twitter to promote his business or work, he uses it to connect with friends, make new friends, as well as express himself. Vince’s Twitter biographical information is integrated with his snapchat name while his profile picture is a professionally taken high school senior picture. Some of his Tweets are conversations with friends. Vince Tweets about five times per day and usually will Tweet about any major events that are happening such as sports, politics, and tragic events.
Tony Grossi (@TonyGrossi) is a 57-year-old sportswriter, among other jobs. Tony writes for the Cleveland Browns and other Cleveland sports. He has been writing about the Browns since 1894 and is a significant part of all of the sports talk in Cleveland. Tony uses Twitter to voice his opinions on sport-related events and to promote his work. Some of Tony’s Tweets are live Tweets from the Browns game, whereas other Tweets contain links to his articles and other pieces of his work like - “#HeyTony on now on 1540 KNR2, http://espncleveland.com & app. #Browns. And whats Peyton Manning's future,” - and other Tweets like these are responses to fans on Twitter (Grossi).
The underlying purpose of Twitter, albeit not the explicit one for every account, is the promotion. As an average human, merely having a profile leads to your face on a profile picture and your Twitter handle showing up when your name is searched online. At its core, Twitter is used to promote each user. Just a simple Tweet is a promotion of your thoughts, views, or ideas that you wish to present to the world. This brings up the questio...