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APA
Subject:
Literature & Language
Type:
Essay
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English (U.S.)
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Topic:

6-1 Discussion: Social Media as a Communication Vehicle

Essay Instructions:

Review
Public Relations and Social Media: Deliberate or Creative Strategic
Planning
. After reading this article and identifying challenges associated
with social media, discuss how organizations can use social media to
effectively communicate with internal and external target audiences.
Reflect on your own professional experience with social media, and
consider the following questions in your response:

How can organizations build trust through social media, both
internally and externally?

How can social media be used to address public relations issues?

How can social media be used to support the culture, strategic vision,
values, and/or mission of the organization?
In your response posts, provide examples of organizations that have used
social media effectively in the ways your peers described. Why do you
believe the organizations effectively communicated the intended messages
from the perspectives of the target audiences?

Essay Sample Content Preview:

Social Media as a Communication Vehicle
Student’s Name
Institution
 Social Media as a Communication Vehicle
There has been a growing use of Social Media (SM) around the globe over the past few decades, and SM integration by public relations (PR) professions and human resource managers is an indulgence. There are numerous strategies in which public relations can be attained via social media, with the use of influences proving to be the most common strategy (Charest et al., 2016). Two-way communication strategy in social media facilitates dialogues and essentially the company is able to earn trust from the audience. Leveraging on the trust that others have on influencers also helps in building trust both internally and externally.
Despite all the positives that come with SM, it provides a perfect opportunity for sadists whose aim is to tarnish the reputation of an organization. PR professionals can overcome these challenges by incorporating monitoring strategies to be able t...
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