COM199 SEM Assignment: Note Taking Worksheet #2

COM199SEM – Note taking Worksheet #2
Your Name
February 16, 2017
Your Institution of Affiliation
1 What are the three major components of Social Cognitive Theory described on p.76?
1 The three major components of the Social Cognitive Theory, which “promotes psychosocial changes through symbolic communication” are; (1) theoretical model, (2) translational and implementational model, and (3) social diffusion model.
2 Explain what the dual path of influence illustrated on p.77 means?
2 According to the article, the Dual paths of influence refers to the pathways that communication systems utilize in order to promote “large-scale changes”. More specifically, these two pathways are the (1) Direct pathway and (2) socially-mediated pathway. While the first one refers to the direct conveyance of information to promote change, the latter refers to the way in which communication media links “participants to social networks and community settings”.
3 What self-efficacy is as explained on pp78-80?
3 According to the article, self-efficacy is the belief that one can actually foster and implement change through the actions that he is doing. This is important because the concept and perception of self-efficacy is what provides the fuel and motivation for people to persevere despite the difficulties they are faci...