Website Review: Columbia-Presbyterian NY Hospital Website

Website Review: Columbia-Presbyterian NY Hospital Website
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Website Review: Columbia-Presbyterian NY Hospital Website
Introduction
In the current increasingly competitive business environment, organizations are striving to survive in the industry. Effective human resource management has become one of the critical tools that managers use to gain a competitive advantage and enhance organizational performance. Notably, in today’s globalized business environment, diversity is a critical tool for the global managers to address the needs of all-inclusive employees. Diversity refers to valuing, understanding, acknowledging, and accepting the disparities or differences among the organization’s employees in terms of with respects to race, physical or mental disability, sexual orientation, class, age, spiritual practice, ethnicity, class, gender, and public assistance status (Cunningham & Green, 2007). The concept of diversity comprises of respect and acceptance of people’s differences. It implies recognizing people’s uniqueness and acknowledging their individual differences. The manner in which an organization addresses the issue of diversity can determine the success or failure of that organization. In the current organization, diversity is not only depicted in the workplace but also in the organization’s website. The intention of this essay is to review the Columbia-Presbyterian NY Hospital Website in terms of diversity.
Accessibility of Diversity-Related Material on the Website
Accessibility of diversity related material in an organization’s website reflects the organization’s commitment to diversity. The implication of this is that one can easily tell whether or not a certain organization has embraced diversity by looking at the organization’s website. In this regard, it has been argued that the websites of organizations that are committed to diversity are easy to access diversity related materials. In light of this, it is evident that diversity related material is easily accessible in Columbia-Presbyterian NY Hospital’s website. There are a number of factors that determine the accessibility of the material in the website. One of these factors is the main goal for the company’s website. In this case, the major goal of any business organization is to increase sales and hence profits. However, the company’s profitability is directly related to its corporate image. As such, companies often strive to enhance their cooperate image in various aspects. For instance, a company can enhance its corporate image by embracing diversity. This is often reflected on the company’s website. It is worth noting that Columbia-Presbyterian NY Hospital is a not-for-profit organization.
The diversity-related material in Columbia-Presbyterian NY Hospital’s website is easily accessible for various reasons. One, there is a direct link to accessing diversity-related material from the homepage. The website’s home page consists of search box in which one can type and search for any material including diversity-related material. This en...