Client SWOT Analysis Literature & Language Essay Paper

Signode Canada: Client SWOT Analysis 
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SWOT Analysis
Introduction
Signode Canada is a global manufacturer and a leading transit-packaging provider. It was founded in 1913 and became a member of the Illinois Tools Work in 1986. However, in 2014 The Carlyle Group acquired it CITATION Sig18 \l 1033 (Signode Industrial Group, 2018). Signode has around 7000 employees and operates across six continents. They produce a variety of protective packaging materials. In addition to the packaging material, they make packaging tools and equipment. Signode Canada is at the forefront of customer-focused innovation in the packaging industry and has revolutionized the industry (Signode, n.d.).
Strengths
The strengths of Signode Canada lie within their effective utilization of the five significant resources and capabilities at their disposal. These include human resources, financial resources, physical resources such as land, operations, and processes, and experiences. Signode Canada has achieved an optimal combination of these resources, which has given them a significant edge over their competitors.
Signode Canada has a well-established brand that allows them to retain customers and also increase their market share. It dominates the domestic market. The positive repute of Signode Canada helps in achieving performance-driven marketing goals. Since it helps in increasing the sales of the company, they have successfully built-up good brand repute due to their excellent quality and services CITATION Dav16 \l 1033 (London, 2016). The products allow their customers to increase productivity while reducing costs. The quality of products is a critical factor in differentiating them from the competitors. When coupled with the services and variety of products, the premium prices become justified. 
Signode Canada has a stable supply chain. They have a dependable relationship with every supplier in each segment of the supply chain. It helps them become more cost-effective and move a step closer to achieving economies of scale. The strong relationships help mitigate any risks and allow for more control of the supply chain CITATION Jon \l 1033 (Davies, n.d.). A dependable supply chain relationship will lower procurement costs and help Signode Canada achieve a competitive advantage.  
Signode Canada has achieved a first-mover advantage in its domestic market. They are focused on research and development. It has enabled them to introduce new products into their domestic markets and move into untapped market segments. They have used the switching cost to their advantage by introducing new products to retain the customers CITATION Eva20 \l 1033 (Tarver, 2020). Signode Canada enjoys a large market share, and by offering premium products, they invest in research and development. 
Signode Canada has introduced innovation into their product lines and marketing techniques too. They have been successful in the introduction of these products into domestic and international markets across six continents. The key to their success lies in using different marketing strategies. It is a way to int...