Essay Available:
Pages:
1 page/β275 words
Sources:
2 Sources
Style:
APA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.6
Topic:
Case Analysis: Consumers Writing Assignment
Essay Instructions:
Case Analysis
Essay Sample Content Preview:
Case Analysis: Consumers
Name
Institutional Affiliation
Question 1.
A heuristic is a mental state where decisions are influenced by the emotional nature of an individual at that particular time. The emotional response or affect thus plays a significant role in the kind of choices and decisions one makes (Solomon, Stuart & Marshall, 2018). For instance, making a rational decision when one is happy or irrational when sad. Past experiences towards a certain stimulus also influence the affect heuristic state that in the end affects the perceived choice over the subject matter. When shopping, my choice to pick a product would be influenced by the availability heuristic. For example, if my experience with an Infix phone was troubled with an overheating battery, the chances of me buying the product again would be minimal. Thus, my shift to another brand. Anchor heuristic also influences my rating of products with other brands which influences my op...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
π Other Visitors are Viewing These APA Essay Samples:
- Movie 'Dead man walking' by Tim Robbins2 pages/β550 words | No Sources | APA | Literature & Language | Essay |
- 78 Health and Medicine1 page/β275 words | 2 Sources | APA | Literature & Language | Essay |
- DQS1 page/β275 words | 2 Sources | APA | Literature & Language | Essay |
- Stolen Sisters, Second Class Citizens, Poor Health3 pages/β825 words | 3 Sources | APA | Literature & Language | Essay |
- How Media Influences Cultural Truths1 page/β275 words | 1 Source | APA | Literature & Language | Essay |
- Discussion Question: Introduction To Emergency Management1 page/β275 words | No Sources | APA | Literature & Language | Essay |
- Ethics1 page/β275 words | 1 Source | APA | Literature & Language | Essay |