Analysis of Hulu Has Live Sports Advert Featuring Damian Lillard

this is my assignment. The ad i chose was "HULU HAS LIVE SPORTS" featuring Damian Lillard.
Assignment Description:
You will choose an advertisement (it can be either a commercial or a magazine ad, but it must have a visual component). You will address what the advertisement says, what it does, and its target audience. You will also use the rhetorical tools we discuss in class and those from our readings to discuss the ad’s rhetorical moves, its effectiveness, etc. (You may be able to mention if the ad can be considered offensive by a certain group).
Your essay should make a claim about this advertisement and support it with evidence from the advertisement and the outside world.
Definition of Advertisement:
I will leave the definition of “advertisement” up to you. Aside from the obvious advertisements, political ads and movie trailers are advertisements. Many different styles of YouTube videos, one might argue, are advertising the YouTuber (trying to get new viewers to subscribe), etc.
You can be creative in this assignment, looking at a past, present or future development that mattered, matters or will matter to you.
Definition of Analysis:
To analyze a text means to closely examine both what the text says and how it says it. Your goal in analyzing any text is to demonstrate how a text achieves its effects (logos, ethos, and pathos), how successfully it achieves those effects, and what it means. Advertisers are not innocent: they want to persuade. In this analysis, you will acknowledge that rhetorical purpose and dissect the argument.
Applying Analysis to an Advertisement:
For this assignment, you will practice the skill of “close reading,” where you consider a text by breaking it into smaller parts. You will need to determine both what the text says and what the text does. This is much easier to do once the text is dissected into its parts (introduction, transition, body, conclusion, etc.). For a non-written text (image, advertisement, video clip), we have to instead look at the composition and rhetorical moves the pictures make.
Intended Audience:
An advertising agency. You are a consultant, and they have asked for your feedback on some advertisement/”text” they are thinking of releasing soon.
Requirements:
This paper must be no more or less than 3-5 pages, typed (Times New Roman, 12pt. Font), and double-spaced. Please use 1’’ margins on all sides of the page, and include your last name and a page number in the header of all pages.
Source Citation:
You are not required to conduct any secondary research for this assignment. However, any secondary sources you consult must be cited, both in the text and on your Works Cited page. The text you analyze must be cited thoroughly and correctly, regardless of whether you perform any outside research. You must also include a proper MLA Works Cited page for the text you analyze.
Steps to writing an ad analysis:
1. Ad Selection: You will begin by selecting an advertisement.
2. Summarization: Next you will summarize the advertisement. Assume I have not seen the advertisement.
Summarizing is an art. You want to ensure that you convey the entire argument, not merely part of the
argument. At the same time, you want to provide enough detail to present a cogent articulation of the
advertisement. However, you should avoid too many details. You will have to decide what information is
necessary for you to present the advertisement’s argument, without becoming tedious. Remember, the
summary should not form the bulk of your essay; the summary is one component of your essay.
3. Analysis, Part 1: The bulk of your essay should be analysis, which consists of two parts. The first part of your
analysis is to consider how the advertisers make their argument. You will make the rhetorical situation the
focus of this section of the essay. The rhetorical situation is composed of purpose, audience, genre, and
stance. In this section you should explain how each of these components affect how the advertisement is
presented.
4. Analysis, Part 2: The second part of the analysis is your judgment of the effectiveness of the advertisement:
does it persuade? Why or why not? This judgment should be mentioned in the thesis that drives the essay.
That is to say, your thesis should encapsulate your analysis of the advertisement, both the “how” and the
“how well.” You do not have to devote equal time to each part of the analysis section of this essay, but insure
both parts are present and fully developed
5. Draft
6. Polish—feedback, editing, proofreading, publish, and evaluate your work.