Analysis Of Fitness And Health Claims In The Future

Health And Myths
Name
Institution
Date
Health and myths
Online magazines have reported on the controversial advertisement of XLS Medical fat binder presenting some of the myths about using XLS to treat excess body weight. Online magazines including the Guardian, online digest magazine and online mail, review some of the myths of XLS diet pills. According to these magazines, XLS is the most advertised and publicized commercial diet pill. The advertisement suggests that using XLS diet pills costing $ 56.65; women can get a desirable shape without following any diet restrictions or exercising within one month (Batten, 2012).
The XLS advertisement is irresponsible and presents information that is not realistic Poulter, 2016). The advertisement present two women worried about their body size body size despite being slim. The advertisement further claims that XLS pill can reduce the absorption of fat through the binding process. Since XLS pills contain latrimine, it can reduce unhealthy cholesterol in two weeks and reduces metabolic disorder by 39 percent within 42 days (Batten, 2012). However, details about such claims are not presented.
Media advertisement uses celebrities to push for such advertisement to increase sales. XLS commercial has received several complaints, but not much has been done to address some of these complaints. Advertisers do not mind having a tainted image; they instead focus on making more profits without much consideration of public views. XLS uses social media channels to promote its products despite online magazines questioning their claims Ireland, (n.d). Misleading claims that the product can help with easy weight loss is viewed as the best way to reach out to young girls struggling with their body image. That is why advertisers take advantage of young girls portraying an ideal image that can be achieved using slimming pills Ireland, (n.d).
Advertisers to present accurate information. As an advertiser, there is need to review the FTC laws whereby advertisers are responsible for presenting accurate information; hence an advertiser cannot suggest claims that t...