Marketing - Marketing Manager Analysis Law Essay Paper (Essay Sample)
Note: While representative of possible situations faced by the Brooklyn Nets, all scenarios in this assignment are fictional.
For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge.
This week, you’ll be acting as a Marketing Manager in the sporting goods section.
WHAT IS A MARKETING MANAGER?
Marketing Managers are responsible for developing, implementing and executing marketing plans, either for an entire organization or for particular categories or products within the organization, in order to attract potential customers and keep existing ones.
Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research to improve existing products and services, working with advertising agencies, and determining the best way to get products in front of customers.
As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products.
Step 1: Product
In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features.
Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most. Please explain the rationale for your decision.
Step 2: Place
On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products.
Use your knowledge about product placement to choose the best place to sell the products, deciding between traditional stores and online. Please explain the rationale for your decision.
Step 3: Promotion
Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best.
Based on the information provided about the customers that shop at this store location on Slide 3, determine which promotional activity will sell the most product at this particular store. Please explain the rationale for your decision.
Step 4: Price
Look at the pricing options available for each of the three products together on Slide 6.
Based on your knowledge of Pricing Strategies, choose the option that has the best pricing mix for all three products. Refer to the customer information on Slide 2, if needed. Please explain the rationale for your decision.
Note: You should complete Step 5 after reading the material in Week 7.
Step 5: Brand & Sales Pitch
The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brand ideas.
First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the logo, name, and tagline recommendations. Which of the two brand directions do you think best meets the goals of the brand vision? Please support your decisions.
Second, write a sales pitch that you would use to try to convince someone to purchase this product.
Assignment #3 – Business 100
Name: Stephanie Pelzer
Background information needed to answer Question #1:
Below are three different basketballs that each have unique features. Review those features and also the customer profile of your customers to determine which basketball you think will sell the most.
Based on the information provided in the customer profile, which basketball will sell the most?
ð Basketball 1
ð Basketball 2
ð Basketball 3
What information from the customer profile indicates that your basketball choice will sell the most?
Background information needed to answer Question #2:
Review the survey results below that asked potential buyers about where they are most likely to purchase these products.
Where are potential buyers most likely to purchase a basketball?
ð Traditional Store
Explain your answer using the survey data above:
Background information needed to answer Question #3:
Below are three recommended advertisements, including a special deal promotion, for the basketball that is expected to sell the best. Review and based on what you know about the customer profile that shops at this store location, determine which promotional activity will sell the most product at this particular store.
Which promotional activity will sell the most products?
ð Promotion 1
ð Promotion 2
ð Promotion 3
Explain your rationale for your decision and include data from the customer profile:
Background information needed to answer Question #4:
Review the pricing options available for each of the three products below. Also review the wholesale cost to purchase the product as you review the best pricing strategy for all three products.
Based on your knowledge of Pricing Strategies, choose the Pricing Mix Option that has the best pricing mix for all three products.
ð Pricing Mix 1
ð Pricing Mix 2
ð Pricing Mix 3
Please explain which Pricing Mix you selected and why?
Background information needed to answer Question #5:
The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brands ideas. First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the logo, name, and tagline recommendations.
Which of the Brand Directions best meets the goals of the brand vision?
ð Brand Direction 1
ð Brand Direction 2
Why do you think your selected Brand Direction meets the goals the best?
Background information needed to answer Question #6:
A great sales pitch has 5 components: introduction, problem, solution, objections, call to action. Review the 5 components of a successful sales pitch as well as a few example sales pitches below.
Write a sales pitch that you would use to try and convince someone to purchase this product.
Next step: submit your work
- Save this document to your desktop
- Navigation: select file at the top, save as – select desktop, and select save
- Log into your class and select Assignment #3 on the left, scroll down and select “submit your work”, click browser my computer, find your file on the desktop, click open, then click submit.
- If you have any issues email me or call me.
I will provide you assignment feedback and you can then make any changes you would like and resubmit for grading.
Congrats on completing assignment #3!
Manager Marketing Analysis
Marketing – Marketing Manager Analysis
Basketball has been and is still America’s leading sporting activity. Up to date, most Basketball legends come from America including Michael Jordan and Kobe Bryant just to name a few. (Antolihao, L. 2015). Some of the Basketball leagues in America are Basketball Champions League Americas, FIBA Americas League, and Liga Sudamericana. (Antolihao, L. 2015). This, therefore, means most Americans like to be associated with Basketball. Hence, Basketball products would sell the most in American.
Selling a product, needs a close study of the target market and compares it with the vision and in this case, I would pick the Rucker Park brand. Rucker Park seems to appeal the most to the targeted market of age 14 – 25. (Assignment #3, background information) This age bracket is always very passionate about pursuing their inte
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