qualitative research

Qualitative Research Name Course Lecturer Date There are different types of research but the way the researches are conducted brings the difference as well the effectiveness of them. If one could simply define qualitative research, one can say that qualitative research is any research that relies on the use of non-numeric data such as images, sound and text (qualitative data). In this case, there are three major types of qualitative research which include; Phenomenology, Ethnography and Grounded theory Phenomenology is the descriptive study of individuals` experience of a phenomenon. It attempts to understand the lived experiences of individuals and what emotive, behavioral and social meaning have for them. For instance, in market research, the researchers don`t test the products, but they evaluate the experiences of products the people have (Parkinson & Drislane, 203). On the other hand, Ethnography is the qualitative research on the culture and behavior of a given group of people. In its case, it discovers the cultural characteristics of a group of people. The researcher devotes himself/herself to group of people (community) he/she is studying for long periods of time generating insights of the community (Hammersley & atkison, 2007). Grounded theory is an approach to qualitative research where a theory is systematically obtained from data of social research. Data is read and re-read and label codes with their inter-relationships, where open coding...