VPOP Energy Drink Features, Competition, Benefits, and Marketing Strategies

Your paper should be double-spaced and follow the APA format. You may exceed this limit if you feel it is necessary without any point deduction. Your font size should be a minimum of 10 point size.
From a professional sense, your entry into global business will probably occur if and when you are involved in identifying a potential MAKE or BUY decision in a foreign market. As such, this project emulates this type of involvement that you will probably encounter some time in your career.
You will either MAKE or BUY a FICTIOUS product in a foreign country. This means ANY country OUTSIDE of the United States. You may only choose one country and one product and either a MAKE or BUY decision. You do not combine them nor prepare a comparison of the two.
To keep things simple, I would recommend that you select a product that you currently purchase at the retail level and have familiarity with. However, if you feel that you'd like to select a product for industrial use, and then ensure that you explain how the good will be used in the manufacturing process of your company.
At minimum, your paper should address the following areas:
-Executive Summary
-Product and country background
-Description of the product, its features, benefits
-Your customer demographic and where it is sold
-Reasons for foreign country selection to include why you feel either a MAKE or BUY decision is the best choice
-Entry mode selected
-Elements of the political, social, cultural, and technological environment of the foreign country
-Target market and competitor analysis
-Marketing analysis and strategies to include the four ‘P's of the marketing plan
-Organizational design of your company domestically
-Use of trade agreements and/or programs
-Intellectual Property considerations
-Potential export financing (to include examples of common documents used for international financing purposes)
-Distribution and transportation issues
-Identified risks and how you will manage/mitigate those risks (e.g. operating, transfer)
-Potential dumping issues
Here is my topic:
The product that I am going to choose for my paper is soft drink made in Vietnam. I will name the company VPOP.
To work in the production of soft drinks, the company should note: firmly grasp the structure, working principles, functional properties of the equipment in the production line of beverage. The company also needs to understand the compositions, properties, variation of main materials, auxiliary materials, beverage additives in the processing, transportation, preservation, and knowledge of real hygiene and safety.
At the same time, it is necessary to carry out the work in the profession in accordance with the technological process of production of beverages to ensure the quality and hygiene safety at the request of customers.
The new rule of Food Safety Modernization Act (FSMA) has been introduced by the Food and Drug Administration (FDA) in early 2016. The new regulations are implemented in four include preventive measures, strengthen inspections, ensure food safety and strengthen partnerships.
In order to survive and develop in the long run, every business should have its own business strategy in the business strategy, the strategy of selling products is the key step in strategic business strategy. The goal of the strategy is to sell products, increase sales, increase profitability, and expand the market both domestically and internationally. The macro-level marketing strategy will help the company move in the right direction in line with the overall goal of the economy, which will serve its external activities and promote the growth of the industry as well as the economy, contributing to economic stability, social politics. Consumption strategy of enterprises helps enterprises to catch the needs of customers, thus actively dealing with all market developments to help businesses expand new markets, planning the volume of goods sales, profit margins, channel selection, and customer segments.
Here are some things that the company needs to focus:
-Identify the product to market: "Does the product meet the needs of customers?"
-Risk, cost savings to help businesses stand firm in the market.
-Product analysis and product adaptability to the market.
-Satisfy all consumer needs. Therefore, in order to effectively run the business, it is necessary for the customers' tastes to serve better and better.
-Enhance the credibility of the product.