Strategic Planning in Textbook Buying (Essay Sample)

Strategic Planning in Textbook Buying
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The Key Elements of Strategic Planning Addressed
According to Lindsol, there are some strategic plans that can be employed in the textbook business model. One of the strategies involves the acquisition of editors who would be used to recruit professors to publish textbooks for their companies. These editors would be compensated from the books they brought into the company through a commission based approach.
Another method involves the use of the internet platforms that enable publishers to produce books in PDF versions through online links. This has been achieved through the initiation of interactive online software that encourages professors to use their products instead of those from their competitors. Through these initiatives, the learnSmart interactive learning techniques have been developed to adapt to every individual learning needs and capabilities.
Advantages and Disadvantages of Moving to EBooks
One of the most significant importance and advantage of the eBooks is in the migration of physical textbooks to online books that have solved the problems of editions. In some subjects that would often change from time to time such as Business Studies, publisher's no longer have to wait for the usual standa...