Salvation Soft Drink: The Food and Beverage Industry

Salvation Soft Drink Name Institution Salvation Soft Drink Have you ever hoped for a cheaper, better, healthier alternative to Coke and Pepsi and other soft drinks? The Food and Beverage Industry The food and beverage industry is one of the fastest growing and ever improving industries. With technology growing and developing, opportunities to further expand the industry abound. Over the years, Coca-Cola and Pepsi have dominated the soft drinks market. From the outside, it looks as if they have given their customers value for money. However, this is not actually the case. Being only two key players, they have taken advantage of the inadequate competition and reaped huge profits at the expense of their customers. With our Salvation drink, customers will have a cheaper and healthier option that is meant to enhance their well-being. Competitors Coca-Cola and Pepsi are the leading giants in the soft drinks industry. Together, they control over 90% of the total market share. Additionally, they have a global customer base with distribution centers in almost every region to ensure that their customers do not hustle to get the products. On overage, Coca-Cola edges Pepsi in terms size and global presence. Coca-Cola has a market capitalization of close to $188 billion while that of Pepsi of $142.22 billion. Locally, there are other small competitors but their threat is not imminent. Target Customers The company targets customers of all ages. We know that breaking the hold that Pepsi and Coca-Cola have on the market will not be easy. Therefore, we intend to target those customers that are health conscious, customers who believe that when they consume Pepsi and Coca-Cola products, their health would be in danger. However, the product would be used by customers of all races, religion, and gender regardless of their ethnic affiliations and beliefs. Mission, Vision and Values and Goals (Objectives) Mission To provide customers with a chemical drink solution that can be used with any water while ensuring richness in minerals and vitamins and guaranteeing healthy consumption. The solution should be capable of reducing cases of mental illness and ensure reduced cases of hear-attacks. Vision To be the leader in the production of healthy soft drink solutions that help customers to stay fit and young. Goals (Objectives) * To provide a chemical solution that can be used with any type of water. * To provide a solution that is rich in vitamins and minerals. * To provide a product that has less fiber and roughages * To provide a product that has anti-cancer toxins. * To provide a product that is anti-aging and helps in keeping skins looking young * To reduce cases of heart attacks * Top stop hair loss in men and women * To maintain proper mental health SWOT Analysis The strength of our product and company is that we offer a product that places much focus on health. This is likely to give us an edge over Pepsi and Coca-Cola because the products they provide have ignored the health aspect. The weakness is that we do not currently have brand equity and a loyal customer base. This will make cracking and entering the market very difficult as the two main competitors have a loyal customer base. The Opportunity for the company lies in im...