Research Female Gender Equality in Modern America

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Female Gender Equality in Modern America
Introduction
Gender equality is not only a fundamental human right, but also a foundation for a prosperous, sustainable and peaceful world. Provision of equality to females in the workplaces, at home, at schools, in political and economic decision making processes amounts to sustainability with benefits to humanity and the society. The United Nations Millennium Development Goals aims at achieving progress towards gender equality and women empowerment all over the world. Despite various achievements in modern feminism, sexualism is still an insurmountable obstacle. The road to the 21st century female equality has hefty barriers. The one obvious issues facing female equality is men and there is no point hiding behind words like sexism and patriarchy on considering the people that are in charge today and those who have the power to prevent females from climbing up on the phallic plinth beside men. But before females are referred as aggressive looking and man-hating, this essay will break down the uninitiated struggles to achieving gender equality and argue over the gender equality facets that are already appreciated in modern America.
The media perpetuation
The media does a lot to perpetuate unhelpful stereotypes that comes majorly from advertisements and they possess real life implications. One can ask why a humorous television advertisement about meat and masculinity would impact American viewers. This is from an advert that is about an attractive twenty year old guy that has bought organic tofu, and he is looking sheepishly at another man that has bought many kilos of ribs (Freeman and Merskin 277). Here many critiques and feminists would probably ascertain that the advert questions the masculinity of the healthy shopper over his wimpy healthy food choice. It shows the clarity of what the shopper must do to gain his masculinity back and the shopper leaves the grocery store and buys an SUV. Nevertheless, critiques argue that this partriachial domination of nature and animals has its linkages to sexual oppression of females (277).
Despite this critique, the portrayal of masculine sexuality described through meat eating is embraced in the media. Advertising does not only sell a product, it building meaning and articulates it to the audience and this is through creating stereotypes that would simplify a trait like gender. Proponents of feminism would argue that the carefully cultivated gender becomes a normal regime of truth in popular American imagination. In addition, the connotative message from commercials and adverts is unpacked to clearly read their impression on muscular identity and American values (278). The evidence cited proved concisely that the promotion of the sex role stereotype is as unhealthy as the food type in fast foods.
Objectifying women
Another example of a commercial with the same theme is the burger king commercial that stars Hottie. These commercials objectify women and shows how gender inequality in a modern American woman is portrayed negatively. The shoot refers to sandwich products while denoting to the female actress` related body parts. The chicken breasts are equated to the woman`s breasts and ...