How Values Play in Determining the Purchase of the Product

Week 4 Discussion – Values and Marketing
Student's Name
Institution
Week 4 Discussion – Values and Marketing
My recent major purchase was a Crossover SUV, Kia Soul. I believe my values played an integral role in the purchase of the car. I consider myself a unique individual, and I wanted a vehicle that represented my uniqueness. I cherish myself as an individual, and I always try to be myself. I believe I also have self-confidence as I trust myself and the decisions I make. The values of being unique and self-confident influenced my decision to purchase the Kia Soul. I believe the car represented my values as a person, and it is the reason I went forth with the purchase.
The advertisers of Kia Soul played upon my emotions and morals in their advertisements of the car. I think the advertisers understood that people ...