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APA
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Communications & Media
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English (U.S.)
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Wk 4 Discussion – Values and Marketing Communications & Media Essay (Essay Sample)

Instructions:

Please find the detailed instructions in the attached word document. Thanks!

 

Wk 4 Discussion – Values and Marketing  

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Respond to the following in a minimum of 175 words:  

Think of a recent major purchase you made (Major purchase was a KIA SOUL) How did your values play in determining the purchase of the product? How did the advertisers play upon your emotions and morals when advertising the product you purchased? 

 

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Week 4 Discussion – Values and Marketing
Student's Name
Institution
Week 4 Discussion – Values and Marketing
My recent major purchase was a Crossover SUV, Kia Soul. I believe my values played an integral role in the purchase of the car. I consider myself a unique individual, and I wanted a vehicle that represented my uniqueness. I cherish myself as an individual, and I always try to be myself. I believe I also have self-confidence as I trust myself and the decisions I make. The values of being unique and self-confident influenced my decision to purchase the Kia Soul. I believe the car represented my values a

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