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Communications & Media
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Week Two – Research and Study Types. Communications & Media Essay (Essay Sample)


Please identify the communication research method used for each of the 2 studies were read this week: (1) Cardwell, Williams, & Pyle (2017) and (2) Falkheimer et al. (2017). For each study, comment on whether you thought the method was appropriate for the research objectives or not. Make sure to tell us why you hold the opinions you do. Be specific by referring to the articles to support your point. If you don't feel the method was appropriate, feel free to suggest any other research methods that you feel may have better addressed the study's objectives.


Week Two – Research and Study Types
Your Name
Subject and Section
Professor’s Name
February 2, 2020
1 Corporate Public Relations dynamics: Internal vs. External stakeholders and the role of the Practitioner.
In this study, the authors utilized a qualitative approach that focuses on the use of case studies, in-depth interviews, and observations in order to find out the complex relationships between internal dynamics, external communication, and the role of the PR practitioner, among others. Generally, the author of this paper believes that the use of a qualitative approach is one of the best ways on how to go about the research. It allowed the researcher to be able to gain a deeper and more specific understanding of the complex relationship between the two, which would be more difficult in a quantitative study. 

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