Social and New Media Effect on New York Times Research

Social and New Media Effect On New York Times
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Social and New Media Effect On New York Times
Introduction
Advancement in information technology at the end of the 20th century and the beginning of the 21st century have presented various means of communication. The internet coupled with the release of innovative devices has revolutionized how people, institutions, agencies, and businesses communicate. Companies such as Apple, Google, and Microsoft, have contributed significantly to the development of software and tools that make communication efficient and more personalized. The events have also influenced how the mass media operate. Satellites and digitization of information have allowed international media groups that broadcast to all people around the world to emerge. News Stations such as CNN and Al Jazeera reach millions of viewers throughout the globe. Additionally, the internet provides an adequate avenue for streaming information to large populations. Availability of internet services even in remote areas has enabled people to assess information in real time. Social media sites such as Twitter, Facebook, and Whatsapp have millions of users from all parts of the world (Friedman, 2016). The sites can be used for social interactions as well as communication of critical corporate information to consumers. Suggestively, they have become important platforms for marketers and collecting customer data (Hasebrink & Jensen, 2015). While the social media and new media agencies continue to flourish under the new technological developments, the traditional source of information such as the New York Times is presented with new challenges
Randle (2001) reviews that the increased popularity and interactivity that has been made possible by the internet means that it is a new channel that media organizations must conquer for them to be successful. The New York Times has faced the situation by trying to capitalize on the internet without affecting their print paper readers and advertisers. Although more people are now accessing the New York Times via digital platforms, the increased use of smartphones calls for more ventures in visual journalism, including offering videos (Sullivan, 2016). Also, the new platforms provide new ways on how consumers offer feedback to information offered by the media. Subsequently, there is pressure to deliver news fast as a means of gaining a competitive advantage due to the increased competition in the sector. Sullivan (2016) writes that there is a danger in how news is delivered today. The speed and brutal competition between media houses are likely to come at the expense of accuracy. The phenomenon confirms reviews by Randle (2001), that the integration of print and digital media are a critical problem facing the communication industry today.
Situation/Trends Analysis
According to Harper (2014), technology is changing rapidly, making it difficult for corporations and the media to keep up. In the past, newspapers, businesses, governments, and other institutions had an easy time communicating because there were few alternative sources of information. Today, changes in the media and information trends are driven by the kind of technologies adopted by the targ...