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16 pages/≈4400 words
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APA
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Communications & Media
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The Art of Persuasion in Politics (Essay Sample)

Instructions:
Persuasion Paper: This is one of the major assignments in this class and will involve you writing a paper examining persuasion in a realm that is of interest to you. Each student will produce a term paper (16-page double spaced minimum not counting references) addressing a theory bearing on an issue of interest concerning an aspect of social influence. You may choose the theory and topic for this assignment from the textbook, readings, or from wherever you like. The paper must first, (a) feature and explicate a theory or paradigmatic model applicable to the topic that helps explain the social influence processes involved; (b) summarize current literature relevant to the theory, and to the issue; and finally, (c) form a conclusion. All work must be solely your own and must be properly referenced using APA format or MLA format. You must conduct scholarly research for this paper and you must cite 10 different scholarly sources in the paper (not including your text). Paper must be a minimum of 16 pages (not including cover page or bibliography). Paper must be 1-inch margins, 12-point font, Times New Roman. The book that is needed to do this Assignment is Title The Dynamics of Persuasion Author Richard M. Perloff ISBN 978-0-415-80568-1 Publisher Routledge Publication Date March 25, 2010 Binding Trade Paper Type Print source..
Content:
The art of Persuasion in Politics
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Introduction
Application of language in politics has been a hot topic in public debates. There are those who blame political figures on language misuse in that their language is deemed shallow or clumsy. On the other hand, other politicians are accused of being too clever on using the language to persuade listeners towards believing their antics. What these critics (such as the press) do not understand is that they may be all the same guilty in using the same methods or are culpable of similar transgressions.
Scholars have been for a long time concerned with the mechanisms that lead to failure or success of persuasion endeavours. Research on persuasion has been ancient and can be traced back in Greece. The Greek philosophers such as Aristotle and others wrote extensively on the power of persuasion and the characteristics of persuasive messages. Early research on persuasion developed into a kind of inquiry famously known as rhetoric or rhetorical studies. This majorly focused in determining the most applicable methods of persuasion in any given situation. Scholars interested in the art of communication initiated the study of persuasion in the social science perspective. The US military department was particularly interested in this art during World War 1 and 2 and participated in the financing of studies concerning message effects. Researchers in many areas are presently concerned in the study of communication aspects in areas such as; marketing, advertising, psychology, communication health and other areas (HYPERLINK "/communication/people/index.cfm?p=Jakob_Jensen" \t "_blank"Jensen, and HYPERLINK "/communication/people/index.cfm?p=Nick_Carcioppolo" \t "_blank"Carcioppolo, 2012). The Present studies however, are focused on theory building and application. This paper will explore the art of persuasion in politics as modeled by theorists and other researchers. We will employ the elaboration likelihood model (ELM) in the discussion concerning persuasion in politics. Additionally, we will review literature from a number of scholars with regard to the employment of language and the art of persuasion in politics. Lastly, we will provide a conclusion based on the evaluation of the study.
Petty and Cacioppo’s Elaboration Likelihood Model
Elaboration likelihood Model observes persuasion as a cognitive event, denoting that the target audience employs mental processes of motivation and intelligence or lack of it, in accepting or rejecting these messages. This theory postulated by Petty and Cacioppo (1986), states two methods of influence in the art of persuasion; that is peripherally routed information and centrally routed information. Each of these routes has a virtually different target audience. This theory puts much emphasis in understanding the targeted audience before disseminating the messages.
Slow but Steady: Basic ...
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