Influencer Marketing on Social Media

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Introduction
Social media influencers raise awareness by posting on their Instagram or Facebook stories and feeds. Some influencers have taken this kind of marketing as a full-time career. They also improve buying decisions with unbiased or biased opinions. The significance of this topic can be evaluated through an online survey. This topic is essential because it offers different ways to make money from social media platforms (Zarrella, 2009).
Based on these factors, the researcher hypothesizes the following: 1) A more intuitive (visual driven) platform can help influencers to establish a close relationship with a massive social media audience.; 2) The more active KOL is on social media, the higher popularity he/she will be.; 3) High frequency of advertised/sponsored feeds/posts will reduce credibility with the audience (arouse the audience’s disgust).
With these hypotheses, the researcher formulated the research question, “How does using different platforms, KOL activity (posting/interacting frequency), sponsored advertising frequency effect social media influencers’ popularity?”
Methodology
Design
This is a qualitative analysis of the frequency, KOL activities, and visual-driven platforms on the social media audience using an online survey under a case study. A survey is typically done when a researcher investigates a topic at present, and this paper aims to evaluate the said factors during this time. The online survey will be written in English and Chinese since they are the most common languages worldwide.
Participants
Sampling Frame
The participants are Facebook users in the selected areas of the United States. According to the Internet World Stats (2019), the U.S. is the third country with the most significant number of internet users. There are approximately 223-million (87% of the U.S. population) social media users in the U.S., most of whom primarily visit Facebook. (Clement, 2020). Thus, the U.S. is an excellent choice for this study.
Sample Size
The sample size should be around 384. This is computed based on the January 2020 population of 330, 222 422 of the U.S., and the January 2020 number of social media users at approximately 223 000, 000. The computation is also based on a confidence level of 95% and a confidence interval of 5%.
Sampling method
The study will use probability, cluster sampling. This allows the researcher to select an internally heterogeneous set of people despite having a mutually homogeneous nature.
Issues.
Since the study will use a non-probability sampling method, the study is quite biased, and the sample may not represent the whole population. Additionally, online surveys have attrition or drop-out rates (Hochheimer et al., 2016).
Procedure
Medium and Distribution
This is an online survey that is primarily based on the availability and willingness of the participants. Hence, it is best to use online forms for uniformity and easy accessibility. The central system is the Boston University Survey System. The WeChat survey form, SONA system, GOOGLE forms, and Facebook or Instagram survey post will be secondary.
Informed Consent [see...