Sign In
Not register? Register Now!
Essay Available:
Pages:
10 pages/β‰ˆ2750 words
Sources:
Check Instructions
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 44.55
Topic:

Reflecting on PR, the media and society. Communications & Media Essay

Essay Instructions:

The summative assessment for the “Global Media and Cultural Landscapes” unit
Several 21st century commentators have proposed that the established approach to PR is not sufficient to the needs of the new century and that PR needs to redefine itself if it is going to continue to play a role in
society. Do you agree or disagree with this view? Based on themes presented during the unit, write an essay that supports your position. You can use case studies, media articles and topical events as well as theories to support your argument.
Your essay must be critical and analytical, not merely descriptive. You must link different ideas and scholars to create a strong narrative and to make your case. You cannot include everything so use your judgment to include scholars and examples that support your position.
There is no single journal paper or book that will answer this brief. You must connect a variety of information that has been covered in the unit and make choices. Please consult the reading list in the unit handbook. However, the following sources should be useful:
Edwards, L. (2018) Understanding Public Relations, SAGE.
Holtzhausen, D (2012). Public Relations as Activism: Postmodern Approaches to Theory and Practice. New
York: Routledge.
Ihlen, O, van Ruler, B and Fredriksson, M, Eds. (2009). Public Relations and Social Theory: Key Figures and
Concepts. New York: Routledge.
L’Etang, J, McKie, D, Snow, N., Xifra Heras, J. (eds) (2015). The Routledge Handbook of Critical Public Relations, Taylor and Francis.
Also, consult Redman, P. and Maples, W. (2011) Good Essay Writing. SAGE, for guidelines on how to write
a critical essay and for examples of student essays (134-154).

Essay Sample Content Preview:

REFLECTING ON PUBLIC RELATIONS
Name
Course
Institution
Date
Reflecting on Public Relations
Public relations exists to influence and affect change. To execute its role efficiently, PR professionals must develop avenues of targeting their audiences more strategically. Elements of public relations that include strengthening community relations, promoting brand values, managing reputation, and enhancing presence are changing considerably. Currently, PR is growing to accommodate all social relationships. There is a growing need for humans to interact with other humans as well as their environment. The socio-cultural construct is, however changing, something that should send a message to the PR as it is structured currently. PR professionals must understand their operational setting and adapt efficiently. Several 21st-century commentators have proposed that the established ideals of PR are fast slipping from the needs of the new century and that PR needs to redefine itself to aid its adaptation to its new roles. Such proclamations have triggered debates on whether PR should redefine itself and if it does, or even if PR has begun losing grounds on its value. This paper agrees with the statement that PR should redefine itself, bearing the changing operational environment.
Current Trends
Public relations is commanding influence from multiple factions. More people are concerned about enhancing relationships. More individuals are showing interest in the profession. In 2000, there were 3.2 PR professionals for every journalist. That ratio increased to 4 to 1 in 2013. At some point in 2009, the ratio stood at 5 to 1 (Cannon, 2011). The PR industry keeps attracting more professionals. The relationship between public relations and its social roots gives it an advantage (Deffner & Metaxas, 2008). However, a failure to find a match in the changing social paradigms could trigger ills. The reaction to this prospect was evident in 2011. At that time, the Public Relations Society of America went public to change the definition of PR. The PR society of America understands the evolution of PR, something that must be appreciated by matching PR practice with prevalent social standards as efficiently as possible.
Evolution of PR
PR relations is an industry whose evolution has consistently been defined with changing ideals. The first recognizable change in the evolution of PR was witnessed with the development of new forms of technology. Before emails, there were fax machines. The fax machines instilled an adequate interaction between PR professionals and their society (West, 2015). Even though fax machines had lasted for a long time, the enthusiasm with which PR professionals used them indicated their value. The PR industry changed drastically with the influx of new technology, especially the PCs. With enabled emailing tools, PR professionals began receiving more information from the public. Their role was effectively elevated into understanding the exact changes within the public domain. The work of PR professionals was eased with the influx of computers. Even better was the invention of smart phones. To PR professionals, efficient communications implied more roles and substantial impacts of their inputs in instilling proper r...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Essay Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now