Essay Available:
Pages:
3 pages/β825 words
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Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
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Date:
Total cost:
$ 11.88
Topic:
Intro to communication & Information
Essay Instructions:
1. Choose one of the three terms
2. Find journals with peer review in the Rutgers library.
3. three sanctions
4.APA format
5. No more than 3.5 pages
For details, see the request I sent to
Essay Sample Content Preview:
Introduction to Communication and Information PP
Student’s Name
Institution
Selective Exposure Theory
Introduction
The paper evaluates how the way Selective Exposure Theory is used in communication. Special attention is given to a research article that looks at Selective Exposure in the era of Social Media. The effect of social endorsements will be addressed on how they facilitate the theory of Selective Exposure. The second part will look at how Selective Exposure theory is used in mass media. Finally, the paper will show how Selective Exposure affects an individual on a personal level.
Part One
Rationale, methods, result, and discussion
The article looks at the effect of Selective Exposure in the era of Social Media. The research paper seeks to show that social endorsements have an impact on the way Americans consume news through social media channels. Types of social media channels that have been mentioned in this paper are Facebook and YouTube, amongst others (Messing &Westwood, 2014). The article explains that social media gives consumers a choice on the following on a similar story of different kinds of social media.
The method that was used in this research paper was selecting one to four stories that had a choice between alternatives that were multiple and ‘unordered.’ The research included individual-level factors and alternative predictors concerning the choice of news channel together with the use of a cue of social endorsement (Messing & Westwood, 2014).
The results from the research indicate that social endorsements do dilute the impact of selectivity when it comes to politics. The results also indicate that the impact of a high form of social cues is not diluted within the presence of cues that are partisan (Messing & Westwood, 2014). It was also found out that Republicans were most likely to use a social cue that is high when it came to selecting articles as compared to Democrats.
The discussion of the research finds out that social endorsements change the way news is taken and even spread on the internet. Social endorsements would make an individual tilt on a side that they did not believe in politically. The research paper also believes that the impact of social endorsements was with weight to people in going for partisan articles that came from sources that were misaligned (Messing & Westwood, 2014).
Part Two
Selective Exposure theory is seen in advertisements on television. A good case is a way Coke advertises its beverage ‘Coca-Cola.’ It has become a norm for people to expect that Coca-Cola will be advertised from time to time, mostly in the case of breaks when there is a huge tournament like the World cup. As a result of Coca-Cola being ad...
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