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Communications & Media
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Cross Cultural Communication. Cultural Dimensions Proposed by Prof. Geert Hofstede
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Cross Cultural Communication
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Cross Cultural Communication
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Cultural Dimensions Proposed by Prof.
Geert Hofstede
Introduction
We live in an age where cross-cultural interactions are at a very advanced stage. This process is relative to the fact that globalization has integrated the relationships between different countries and cultures. Organizations are now conducting their business across the globe, which means interacting with different cultures across different regions. This is the same case when it comes to the different governments, as they interact in the different global business and policy developments. Given the platforms created through globalization, business can interact with other business and even different potential clients across the globe. This is also the case when it comes to individuals who want to move to other countries and different regions across the globe for work, study or even leisure (Rinuastuti, Hadiwidjojo, Rohman & Khusniyah, 2014). There have been different research ideologies over the years that have been developed to mimic the situation with cross-cultural communication. However, one of the most crucial one and that has been applied widely academically and professionally is one by Professor Geert Hofstede. In his Model, Professor Hofstede developed a six-dimension model to form the framework of cross-cultural communication. This is a model that brings out the values of the members of any given society. These values also affect how the members of society behave. In the original model there were four dimensions, and later on, Hofstede added two more to make the six dimension model. It is a model that best helps evaluate the differences in culture between the United States and the Chinese culture (Scull, 2017).
Globalization
Globalization is a platform that has transformed the way that different regions in the world interact. From the government level to the individual level, different levels of cultural interactions and even integration of process is now possible. However, there is a need to understand how the various values of the different cultures impact the interactions between the different regions and countries. These define the level of integration of the various processes. These are processes that include government interactions, policy development, business integration and even individual interaction at the bottom-most level (Xiumei & Jinying, 2011). Different countries and regions have different resources that they can share with the rest of the world. They have different skills as well, and these differences make the basis for the interactions that exist and therefore the thriving basis for globalization. Conducting business between the west and the east can be considered as the best example for cross-cultural integration. This is relative to the fact that, the western nations are guided by a different cultural background when compared to the countries in the East. To put this in perspective, the Chinese culture is largely different from the American culture (Xiumei & Jinying, 2011). From the individual level all the way to the reflection of the same at the society level of interaction. The western culture for example which the American culture is ba...
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