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Pages:
7 pages/β‰ˆ1925 words
Sources:
10 Sources
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 27.72
Topic:

Critical Internet Ecology Analysis And Map (ARIN 2610 2017)

Essay Instructions:

In this assignment, you will choose to profile and critically analyse an internet service, platform or company that is key to the industry sectors we have discussed this semester. Using theoretical concepts from your readings and independent research, you will situate this entity historically, economically, politically and culturally within its internet ecology and discuss how its products, services and strategic promotions have been used in transformative ways e.g. to alter business models online, to change the way that people relate socially and/or politically, or to help mobilise social or cultural change. 
The company may be a social networking service, a social media or social management company or agency, a games developer or digital arts collective. In your analysis will define the type of entity and its role as an agent of internetworked change. You will give a historical overview of its development, analysis of its ownership, business model and research agenda, and discussion of any political or regulatory debates that it figures in locally and internationally. You will also produce an infographic (a flowchart or other diagram) showing how this company is interdependent with other competitors, clients, service providers and regulators or watchdog bodies.
As this assignment will be published on our class blog, you should attempt to using in-text links to relevant online source materials and supporting images, social media content, audio and/or video. Where possible you will use Creative Commons sourced material and all material not created by you must be properly attributed to the original creator. You will provide a bibliography of all referenced works and should include at least 10 academic bibliographic references.
More details and a tip-sheet will be given out in week 7.
Marking criteria:
The Critical Analysis should demonstrate: 
a critical understanding of the history, politics, economics and cultures of the internet and internetworked technologies
awareness of social & cultural issues arising from networked change
skills in web writing (chunking, lists, SEO practice, effective and appropriate use of anchor link words)
skills in web and social media production (use of relevant, illustrative multimedia content; correct attribution of third party content, infographic showing relevant internet ecology)
capacity for independent academic research, analysis and critique
clarity of argument & depth of research
presentation (meets word count; accurate citation and referencing; correct spelling, punctuation and grammar)

Essay Sample Content Preview:

Critical internet Ecology Analysis and Map
Name:
Institution:
Date:
Google Inc.
Introduction
Google Inc. is an internet operating entity founded by Larry Page and Sergey Brin who were students of Stanford University. The company currently operates as an affiliate of Alphabet Enterprise. After its launching in 1998, the company has been performing tremendously with more than $ 1.67 billion in profits with over 12,000 employees in its offices worldwide. By the year 2010, Google had developed a worldwide status on internet search popularity with numerous offices in different countries. Google Inc. has enabled its user's search information on the internet as well as. Therefore, in ensuring the internetworked change to the consumers, Google Inc. provides a versatile and vibrant multimedia internetworked communication system especially the personal communication services to every person at any time, in a place and any format. Therefore, it gives people the telecommunication network services through its mobile phones, computers, and website platforms. Besides, consumers gain experience on operating different apps of the latest technology. The company henceforth has changed the different consumer problems about technology to opportunities for its advantage and those of the users, governments, enterprises, students, and entrepreneurs. The research paper highlights ways through which Google Inc. becomes part of the internet transformation hence changing aspects of people's lives, work, and play.
Historical Ecology of Google Company
Google Company is a worldwide enterprise that falls under product and service industry with its main platform on the internet. Therefore, it is search engine entity founded by American friends Sergey Brin and Larry Page. The company is headquartered in Mountain View, California (McCullough, 2017). Today, Google Inc. handles more than 70 percent of global searches thanks to the unending consumer search of information online coupled with ever-changing technology. Initially, the company operated as an online search enterprise. However, it is currently an affiliate of Alphabet Company since 2015 offering more than 50 percent of the internet services and products including e-mails, software, mobile phones and tablet computers among others. Besides, the company recently acquired Motorola enterprise that enabled it to sell much of its hardware using the mobile platform. Currently, the company has more than 12,000 employees with officers all over the world with billions of users who get assistance from its search engine operations (McCullough, 2017).
The first shop that became the Google Company was established in Menlo Park California under the name "Google." The first colossal funding was $ 25 million that boosted more than 500, 000 search queries per day with its explosion in the year 2000 as a search engine. The number of search services and questions later increased to more than 200 million per day by the year 2004. Therefore, the management established 11 data centers around the world to handle the massive search queries per day with many servers coupled with multiprocessor personal computers with hard drives. All interlinks were built around three codes namely the Google File System (GFS), Ma...
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