Coulourpop : App Development

Coulourpop: App Development Name Course Institution/Affiliation Date Coulourpop: App Development Coulourpop will be the best makeup application for selfies makeover for lipstick and numerous hair styles. It will allow users to do the real makeup of their facials. Gazdecki 2016 identifies the steps that can be followed to create a good app. Firstly, the development of the makeup app will require setting a goal. This involves defining what should be accomplished. The step highlights the problem to be solved by stating how the application will simplify life. Also, this stage identifies methods of making the app appeal to the target users. The goals should be clear enough to avoid frustrations in the future. The next step is sketching the ideas using a pen and paper. The ideas turn into visual representations. Sketches simplify the ideas and make it possible to visualize what the final product will be. The third step involves carrying out research on the topic. In this case, the app does virtual makeup which means that the research should be on beauty and fashion. To give the application a competitive edge, it is vital to research on other similar apps. Reading the competitors reviews is essential in establishing what people like or do not like about the apps. The information obtained is useful in giving an advantage to the new product. After the research, modification of the idea is necessary so that changes can be made accordingly. Add or remove features to cater for the new requirements. The next step is the actual design which one can do or hire a programmer. In the case where another party will develop the app, ensure that the development company has a history of developing great designs and has a solid team. In the case where a person is hiring a developer, check first the applications they have created in the past before trusting them with the project. When the app is ready, carry out tests on both the functionality and user interface. Allow the app to go live so that users can review it. Monitor the usage and behaviors of the customers to get an insight on how to improve it. Use the feedback to make the necessary changes then release the app officially. The cosmetic industry is currently driven by technological advancements which have allowed the development of various applications (Utroske 2016). Developers have taken an interest in the emerging market and advanced applications which solve particular problems. This has allowed the development of some makeup applications. According to Hellomagazine.com 2016, there are endless choices of makeup applications from the play stores that users can download. Hellomagazine lists the top ten makeup apps as the Glam, Pretty in my Pocket, NailSnaps, Treatwell, L'Oreal Makeup Genius, mySkin, Beautylish, Hair Color and Spruce. L'Oreal Makeup Genius is the leading app in the market (Doland 2015). Since its launch, users have found it one of the best applications in applying makeup virtually. It allows one to try more than 2000 products and some stylistic looks. Due to its popularity, L'Oreal Makeup Genius will offer a lot of competition to Coulourpop app. To survive in the market where users have a variety of apps to choose, Cou...