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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
3 Sources
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 7.92
Topic:

Chilean copper mine collapse: know your audience and communication

Essay Instructions:

Resource: “Over 30 Workers Trapped After Chilean Copper Mine Collapse” article found in the Electronic Reserve Readings Research additional articles and information about the Chilean mine collapse. Write a 500-700 paper using this and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions: • What are some considerations to remember given the different roles and people in the audience? o What would be the potential needs of the families of the miners in receiving a message about this incident? o What would be the potential needs of the company’s employees when receiving a message about this incident? • What actions must you take before and after the message is delivered to ensure that it was received as intended? Format the paper consistent with APA guidelines. Draft two communications from the mining company announcing the accident, using what you have learned about the audience and effective messages. One communication should be directed to the families of the trapped miners and the other as an internal news release to employees in the company. For both, identify the most appropriate channel—face-to-face, e-mail, video, memo, and so on

Essay Sample Content Preview:

Chilean copper mine collapse: know your audience and communication
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Background
The 2010 Chilean Copper Mine disaster occurred when 33 miners were trapped underground for two months in San Jose Copper Mine, but were finally rescued on October 13, 2010 (New York Times, 2011). In times of disaster like the Chilean Mine Collapse, it is necessary to take into account various factors that affect the organization relations to victims and employees. Besides legal factors that determine the contents of the press release, the emotional effects and audience also play a role. This paper highlights on the role of communication strategies to cater to the needs of family members, and employees and proposes two communication drafts for the two audiences following the Chilean mine collapse.
Needs of family and Employees
The Company needs a press release to the public and another statement to the victims' family. In essence, a public release tends to be vague and impersonal, but also informs the public. However, for the family of the 33 trapped miners a personal statement is necessary to reassure the of the company's best efforts in times of disaster. Family members should be the first priority in releasing information as this has a direct effect on them and hence the message should be empathetic (Collins, 2000). The best way to talk to family members is through face to face communication.
When communicating with employees, it is important to be straight forward because they understand the potential risk of the working environment. Employees are also more likely to understand and contribute towards the rescues efforts, and hence information should be partial (Collins, 2000). If employees feel cheated they are less likely to have trust on employers. As new information trickles in family members, employees and the public should be updated using simple language to avoid mistrust. Employees will be informed about the mine collapse through a memo circulated to all staff members. In both cases, dissemination of information should be done in a timely manner after ...
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