Audi Advertising and Marketing Communications Report

Audi: Advertising and Marketing Communications Report
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Audi: Advertising and Marketing Communications Report
Audi, a German automobile company under the Volkswagen Group, was founded in 1899 by August Horch. The Audi brand is among the most known and best-selling luxury cars that have managed to set itself apart through innovation and state-of-the-art technology. The manufacturer engineers design, produces, distributes and markets the stylish vehicles throughout the world. The company has over the years developed different models of its SUV’s, Convertibles, Sedans, and Coupes with improvements meant to increase performance and make it more luxurious. Some of the recent designs include the Audi R8 Supercar, Audi A3 Cabriolet, Audi Q7, and Audi S8 Plus (Audi.com, 2016). The paper presents the advertising and marketing strategies that the manufacturer can use to promote its new model, Audi Sports Car.
Audi Situational Analysis
The understanding of the external and internal factors of the company is crucial for the generation of the best marketing plan (Cooper, 2000). The evaluation enables the comprehension of Audi’s business market, customers, and capabilities. A SWOT analysis gives the picture of the organization’s products, competition, clients, and market.
Strengths
The products of any motor company determine the failure or success of the enterprise. Audi has set itself at the top, with the various car models that include the ultra-premium, super-premium, and the premium. The most known and high-demand series designs including the Q- and A-series models have placed Audi on the global market. Also, innovative vehicles such as the Audi Sport, Audi Quattro, and Audi Ultra have also contributed to the success of the corporation.
The second strength is the brand name of Audi. The efforts of proper marketing for years combined with the introduction of faster, sleeker, and newer models has enhanced the perception of Audi as the best automobile producer. The logo, slogans, involvement in sponsorship activities such as sports, and typography have contributed to the exposure of the brand. The company has also managed to present itself as the manufacturer of cars with outstanding design, technological incorporations, and the safest.
Thirdly, engineering and technology that Audi employs in the development of its cars set the company apart from the competitors. The company uses precise design, manufacturing processes, and facilities. Additionally, Audi seeks to produce state-of-the-art vehicles, utilizing the newest technologies such as the introduction of the Audi Led Technology.
Finally, the sophisticated, sleek, and luxurious design of Audi models differentiates the products from those of the rival companies. The 100% galvanized car-body sets the company ahead of the others. Every car features outline the distinct accessories such as the mirror warmers, interior decoration, safety air bags, and automated gears. The designs illuminate style and class.
Weaknesses
One of the shortcomings of Audi is the lack of vigorous promotional activities. The organization in comparison to its competitors such as Mercedes and BMW is lagging behind regarding co...