Yahoo Case Study Business & Marketing Research Essay (Essay Sample)
Read the case on Yahoo, and choose one of the questions from the Yahoo Question Guide. Write a one-page write-up. Must using the information in the slides from the required chapter.
CASE QUESTION GUIDE Case # 35: Yahoo Answer following questions using concepts and theories covered in class (Business and Corporate level strategies, Corporate Control and Governance, Strategic Leadership, Resourcebased View, etc.) when you tackle following strategic questions. Main focus: Chapters 9 and 11 - Corporate Control and Governance, Organizational Culture, Strategic Leadership You are encouraged to go beyond the information provided in the case (library sources, recent news articles about the company) when drafting your strategic analysis. 1. What was Yahoo’s original corporate level strategy? (Chapter 6: Diversification, M&A, ..) 2. How has this strategy changed under Semel, and then under Bartz? What has Bartz done to reconfigure Yahoo, and what challenges remain? Do you think she was successful? (Chapter 9) 3. How did things change under the new CEO Marissa Mayer? (Chapter 9) 4. How sustainable was Yahoo’s competitive advantage? What would you do to attain sustainable competitive advantage? (Chapter 3: Resource Based View, VRIS Analysis)source..
Yahoo! Case Study
Yahoo! Case Study
Terry Semel, a former media executive in Hollywood, took over the chief executive officer’s (CEO) position at Yahoo! in April 2001. In particular, the company was lacking a strategic control. In chapter nine, strategic control is defined as the process of monitoring and modifying a company’s strategic performance (Dess, Lumpkin, Eisner, & McNamara, 2012). Semel’s primary focus was on diversifying the services offered by Yahoo!. The firm’s overreliance on advertising made it experience significant losses during the dot-com bust. In 2002, Yahoo! bought HotJobs.com and acquired Musicmatch Inc., a music service. After a few years, the firm added other services such as a site for bookmark-sharing, Del.icio.us, and Flickr, a picture-sharing website (Case 35). Semel’s strategy was to make Yahoo! a self-contained world with irresistible offerings, something that he called “network optimization.”
- Global Supply Chain Ethics Reflection Essay. Strategic leadershipDescription: Globalization has increased competition among companies by reducing the economic distance between them. To cope up with the competition, companies in industrialized regions have outsourced cheap labor and low tax rates from developing countries. ...4 pages/≈1100 words | APA | Business & Marketing | Essay |
- Week 4 - Product Liability and Tort Law DiscussionDescription: Legally speaking, the law describes a tort as a civil wrong that brings about a loss or harm to a person and in the end causes the offender to be held legally liable...1 page/≈275 words | APA | Business & Marketing | Essay |
- Module 7 Free Market Kidney Reflection Assignment Business EssayDescription: In a kidney transplant, the government is supposed to protect individuals, especially the poor people, on ensuring that the kidneys donated are practical and efficient for use and therefore reducing the level of deaths caused by this factor. Organ failure occurs when the wrong kidney is donated...2 pages/≈550 words | APA | Business & Marketing | Essay |