Why We Buy Field Project: 4Ps for Full Sun Gifts

Why We Buy Field Project
Student’s Name
Institutional Affiliation
Why We Buy Field Project
Introduction
Store Introduction
Full Sun Gifts is a gift shop located in Jonesboro Arkansas State. The shop sells hundreds of products that provide customers with a wide range to choose from and presents to suit everyone. They sell products such as utensils, electronics, cologne, toys among other things. In addition, the shop offers free gift-wrapping services for the people who would want their items wrapped. The logo of the business is a box wrapped in gift form as shown in Appendix D. Full Sun Gifts has helpful, warm and welcoming staff who play a crucial role in guiding customers on various aspects of shopping within the store. The shop has the main entrance through which people access products. Inside the store are several shelves blocks that are divided into sections depending on the type of merchandise. In addition to shelves are tables that are arranged in such a way that depicts a learning environment for children. On this table are various stationeries such as books, pens, pencils and geometric instruments among others as shown in Appendix C. Some of the items sold in Full Sun Gifts are presented in appendix A and B. Each section of items is well-designated by a unique color and shelves are well spaced. Entry into each merchandise segment is stuffed with shopping carts of different sizes. There are also several departments, each carrying specific functions. Some of these departments include, customer care, sales, human resource and CEO office among others. The Full Sun Gifts retail environment is designed to improve customer in-store experience through a less cluttered and more consistent brand expression in the store. The interior of the store has attractive colors that create a more branded experience at the same time being more approachable and friendlier. Each section has a color that marches the merchandise placed there. Moreover, the store has been installed with graphics and complete signage that helps customers navigate through all points they may require during the shopping journey. Departments are recognizable through a combination of signage components as well as lifestyle imagery representative of merchandise and Full Sun Gifts customers. There are also small overhead signs used to designate subcategories in every department. Price identification signage and graphics are used to merchandise items and communicate with customers. There is a cornice element in all crucial departments that is aimed at providing a flexible and effective communication system, tailored to merchandise and allow promotional displays as well seasonal campaigns.
4Ps for Full Sun Gifts
My understanding of the textbook is that marketing involves placing the right product in the right place, at the right time and at the right price. Nevertheless, to achieve this feat requires thorough research to understand the characteristics of a specific market. Otherwise, when one element is off the mark, even a promising product can fail miserably and end up costing the business substantially. Applying a technique referred to as marketing mix is one of the excellent ways of ensuring the product is put in the right place, at the right ti...