White Space and Collaboration Between Red Bull and Apple Technology Company

Description of Assignment:
You will choose a publicly traded company (brand) that you will focus on for this assignment. Explain your rationale for choosing this brand; include the history and background about your brand, then use the lessons from the class to curate your final assignment. The focus of the assignment is the relationship between the customer and the brand.
The next step is to identify a brand collaboration. A “collab” between two brands creates greater awareness for the brand and brand heat! The team MUST also think about the “white space” opportunity! What is your “white space” from this collaboration? Achieving the “white space” strategy is the key to creating hype! That’s what were after as part of the customer journey!
You will then wrap up this part of the assignment by sharing how your brand uses factors to engage consumers through The Experience Economy.
Points 1-14 must be completed with the submission of your assignment:
Executive Summary
Think about the executive you are pitching this to. What would he/she want to know right away?
Identify A Brand Collaboration
Why This Brand for the Collaboration?
Brand History (both brands)
Segmentation (both brands)
Target Market (both brands)
Personas (3 personas must be created for the brand collaboration)
Positioning
Perceptual Mapping for the brand collaboration
What is the “white space” you are fulfilling? (Think about the hype factor)
Brand Collaboration Strategy & Execution Points: (This includes sales tactics) For example- social media, stores, e-comm. Etc…..
Persuading Consumers Through The Experience Economy –
What type of experiences will your team provide for the customer?
Conclusion: A summary of your key points
Contact Page
Execution Points:
The importance of self-produced video presentations has been heightened because of the pandemic and has become essential for marketing professionals. Therefore, this assignment will be presented as a PPTX or CANVA with an embedded video.
Microsoft Word Document:
You will provide all of your research and explanations on a Microsoft Word Document that must also be submitted.
You are required to use APA in-text citation and referencing in your submission. Incorrect APA use or a Turn It In similarity score of 15% or higher will be flagged and reviewed for plagiarism by the Academic Integrity Committee (AIC).
Requirements:
1. Your submission can be no longer than 4-pages single-spaced typed Microsoft Word document using Times New Roman 12-point font ONLY.
2. You may not exceed 4 pages, anything longer will not be graded. This page limit does not include your cover page, reference page, and appendix.
3. Assignments submitted as a PDF or using Apple’s Pages will NOT be accepted and will earn a zero (0). Only Microsoft Word files will be accepted.
4. Use sub-headers and bullet points to break out your topics.
PPTX or CANVA with Embedded Video:
This is all about a balance of visuals and words. Your time limit for the video is 6 minutes MAX. Your target for a video should be between the 6-7 minutes mark. Any presentation exceeding 6 minutes will not be accepted. You will submit the video as an MP4 into Canvas as well as post the video in YouTube and place the link to the video in the comments section of Canvas when you submit. Use visuals to illustrate your point.
We will review this assignment in class.
Weighting (% of final grade): 50%
Assignment due: November 1 in Canvas. No emailed assignments will be accepted.