Week 8 Discussion: Social Media Marketing Assignment

Social Media Marketing
Student’s Name
Institution Affiliation
Social Media Marketing
Social Media campaign refers to a well-organized marketing efforts applied in promoting company’s product and services through a specific social media platform such as Facebook and Instagram. The approach of campaigns used in social media differs due to the varying advanced, increased focus as well as its measurability. The campaigns are always designed around a specific business goal. Most social media campaigns aim at boosting the overall brand engagement, creating an email marketing lists and driving more sales and more importantly generating website traffic or word-of-mouth (WOM). Therefore, for set goals to be successful, the following three key components of social media campaigns should be well structured.
First, the content of the campaign to post and share. The content of the message should be made easier to the targeted audience. Also, the choice of words in the message should be catchy, interesting, friendly not too official, definitely not sneering, debasing or negative. In addition, the message should be structured with the utmost good faith revealing all the necessary information regarding products and services (Kim, 2016). In other words, the message should be honest and transparent. Lastly, the message should be concise and succinct, but not at the expense of its clarity for easy understanding.
Second, the chosen social media platform. When identifying the appropriate social networking tool, the nature of the message and the targeted audience ought to be considered. The common platforms that are suitable for campaigns include Facebook, Instagram, Pinterest, Youtube and Twitter. Sometimes, companies might choose to employ more than one medium to reach more audience or to generate more buzz in the market (Kim, 2016). When targeting passive listening audience, using eMagazines and blogs would be more appropriate to elaborate the details of the company’s products and services.
Lastly, the schedule of airing the campaign is highly valuable. Choosing the timeline to disseminate the campaign message help to correlate and instill consistency, especially when more than one social media medium was used (Kim, 2016). This is also an important strategy to build a brand consistency and recognition. The schedule is set to design the intended message, the frequency and authorize the person who will ...