Factors to Consider When Targeting and Segmenting Customers

Factors to Consider When Targeting and Segmenting Customers
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Factors to Consider When Targeting and Segmenting Customers
Every industry regards customer segmentation as a fundamental inclusion in its marketing strategy. Demographics like location, gender, and age present straightforward wins for corporations that aim at personalizing their marketing elements. There is every indication that soon, the tools companies use for segmentation will offer them a significant understanding of each of their customers at individual levels. To enable a business person to divide customers into small consumer groups with comparable attitudes towards certain commodities, gender, economic status, and age should be the controlling factors.
The understanding of the scope and dominance of age groups will form the basis of the investors' determination of the most suitable ...