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2 pages/≈550 words
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APA
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Business & Marketing
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English (U.S.)
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Topic:

Weathering the Storm: Twitter’s Uncertain Future

Essay Instructions:

Read Weathering the Storm: Twitter’s Uncertain Future from the textbook (chapter 2) for this assignment, and follow the steps associated with that case study.

Case Study: Weathering the Storm: Twitter’s Uncertain Future I. Read the case study in chapter 2 of the textbook (E-Commerce, Laudon & Traver, 17th edition, 2023) titled “Weathering the Storm: Twitter’s Uncertain Future.” II.

In < 700 words, write a response essay that addresses the following questions/issues:

• What value proposition does Twitter offer to consumers?

• What is Twitter’s business model – describe the evolution briefly.

• Who wins and who loses because of Twitter? What, if anything, is controversial about Twitter?

• What are your thoughts about Twitter, use of machine learning and what is your view of its future, why is it uncertain?

Essay Sample Content Preview:


Case Study - Weathering the Storm: Twitter’s Uncertain Future
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Case Study - Weathering the Storm: Twitter’s Uncertain Future
Twitter’s Value Proposition
Twitter’s main value proposition to its consumers lies in its ability to provide near real time engagement and information. Through the platform, its users are able to share their thoughts and opinions on issues and get diverse news updates with a global audience through its character messaging style layout. As such, it provides a diverse hub for trending topics that enable a public discourse (Laudon & Traver, 2023). Consequently, Twitter eliminates borders enabling interactions among people ranging from politicians, celebrities and influencers.
Twitter's Business Model Evolution
Twitter’s primary revenue source has been advertising where individuals or businesses can engage with users. This is done through elements such as Promoted Ads, Follower Ads, Twitter Takeover, and Twitter Amplify that allow them to promote their products and content through the platform (Laudon & Traver, 2023). Over the years, video advertising has grown to become a significant 

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