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Business & Marketing
English (U.S.)
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Read the case study “Walmart Goes South” at the end of Chapter 8 in your course textbook, and respond to the following questions: How much of Walmart's success is due to NAFTA, and how much is due to Walmart's inherent competitive strategy? Discuss some of the some of the positive effects of Walmart's success in Mexico and some of the negative effects. Faced with going out of business, what steps did Comerci take to remain competitive? What other steps do you think Comerci should take to secure its future and further compete with Walmart's operations in Mexico? You are expected to support your answer with news articles, internet articles, and academic sources source..
Running Head: Analyzing Wal-Mart’s Growth in Mexico Vis a Vis NAFTA Analyzing Wal-Mart’s Growth in Mexico Vis a Vis NAFTA Student’s Name: Institution: Course Details: Instructor’s Name: Date: Impact of Wal-Mart’s growth to Mexican retailers Since its invention in the 1960s, Wal-Mart has charted a path both controversial and ingenious. For many years now, its expansion into the world’s 18th largest public corporation and the largest private employer has made it the epitome of retail business success, Bustillo, et. al (2011). Initially, its expansion was within the United States but the bold vision of Sam Walton the owner eventually saw more international investment including Mexico. This international aspect of its operations has been tumultuous forcing withdrawals in some cases such as South Korea and Germany, (BBC news 2006 and Sang-Hun 2007). However there are other underlying issues in its growth that can best be exemplified by the Walmex venture in Mexico. One of the main concerns over Wal-Mart’s expansion internationally has been its modus operandi. In Mexico, most of its initial operations were riddled in problems stemming from culture clashes, poor market analysis to stiff import charges. However, the NAFTA agreements changed all this and the retail giant was able to offer its traditional low prices and discounts....
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