VALS System: Primary Type, Experiencers Secondary Type

VALS System and marketing
Name
Institution
Course
Date
Primary Type: Experiencers Secondary Type: Achievers
According to the VALS survey I am in the category of experiences/ achievers with experiences being the primary type. People in this category tend to be action oriented, young and take risks, but they also spend money on clothing, fashion and consumer groups (Strategic business insights, n.d.). The VALS tool highlights the values and lifestyles common among consumers and this classification does capture elements that define me. However, one cannot be in one classification group only as some lifestyle choices are also in other groups, and identifying the most dominant characteristics and preferences helps to categorize consumers...