4 pages/≈1100 words
Business & Marketing
Unit one (Essay Sample)
Arimount, a well-known beauty and grooming company wants to launch a new deodorant product. The company's development and research department has created a new chemical that will allow deodorants to work for up to 5 days—even after showering. Arimount has been in the hygiene market for 20 years with an average return on investment. They would like to top the market share with this innovative product. . Create a name for the product you choose (SUPER STICK), and create the following components of a marketing plan for the next year. The marketing plan should include: 1. Situational Analysis 2. Marketing Strategy 3. Financials 4. Controls The situational analysis must include (but is not limited to) a SWOT analysis and information about the top three competitors. Competitor information should be based on research of real companies who could compete with this product. Support your data with sources no more than five years old. You will be creating the financial information for your company yourself. You may want to look at the example found on pages 60-64 in your textbook. This component of the marketing project is due at the end of Unit I. source..
Marketing Plan for Bravo Max Name: Institution: Introduction A marketing plan is a systematic procedure followed before any product innovation concerning the market based on the company`s goals and objectives. Some of the key aspects include thorough research on the already existing competitors, potential of the target market, competition, possible challenges deemed to be faced; financial knowledge etc. This paper will try to analyze the marketing plan of the new product, Bravomax. The four main areas of concern will be Situational Analysis, Marketing strategy, Financials and Controls. Situational analysis Arimount, being in the beauty and grooming business for the last twenty years and having a good market reception as it does, it is with no doubt that Bravomax will also lead once released into the market. This will lead to an increase in the customer base. The situation analysis will look at the strengths, weaknesses, opportunities, limitations and the threats(SWOT) being experienced by Airmount. The competitors are also very important in the situational analysis. Strength; Arimount is a star in this beauty and glooming industry and therefore, is experienced and therefore knows what and how to deliver so as to achieve customer satisfaction. It has a wide range of products from hair care to skincare products hence has achieved in meeting and satisfying most of the customer needs. However, Arimount has a weakness as it lacks proper network to reach all of its customers even the most interior parts of the region. This leaves the customers wanting and not satisfied since only the uptown customers have good access to our products. With Bravomax however, plans should be made to ensure all customers get to access the product. Advertising and product awareness is another challenge facing Airmount and these results to insufficient information on the existing products and even upcoming prod...
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