Tsui Wah: Future Recommendations

Tsui Wah: Future Recommendations Name Institution Tsui Wah: Future Recommendations Implement Lean Philosophy Tsui Wah should implement lean philosophy in order to minimize costs and address the evolving needs of the modern customer. According to Jasti and Kodali (2015), lean philosophy is integral in solving problems in the long-term perspective. Furthermore, the authors point out that lean philosophy can address the changing demands of the modern customer. In this regard, the model can be integral in addressing some of the problems Tsui Wah is facing. First, through lean philosophy, Tsui Wah can address its lack of innovation and consequently meet the demands of its young customers. Second, lean philosophy will help the company minimize costs associated with wastes such as rent on Hurd Road branch. With lean philosophy, the company will reduce problems associated with a lack of long-term plans. Lean philosophy emphasizes the involvement of members of the organization as well as customers. With members of the organization being involved in the affairs of the company, there will be minimum disruption of long-term plans. A lean philosophy will help the company reduce its operating costs, address customer needs, and solve management challenges. Rebranding Tsui Wah should rebrand and reposition itself as a company that serves the needs of customers from both the older and the new generation. Currently, its image as a traditional tea restaurant does not meet the demand of the younger generation. The restaurant should consider rebranding to address the preferences of different customers. There is a need for a new identity given that it is facing the problem of brand aging. Alternatively, Tsui Wah can develop new bran...