TruHealth Refrigerated Whole Grain Pizza Case. Marketing Essay

TruHealth Refrigerated Whole Grain Pizza Case
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TruHealth Refrigerated Whole Grain Pizza Case
Use of Primary Data for Measuring Consumer Preferences for Refrigerated Pizza
Consumers’ food tastes and preference are based on the dynamics of the world. The world is constantly changing and food manufacturing companies are also continuously adapting to continue serving their customers effectively. The companies rely on primary data to identify consumers’ food taste and preferences. TrueEarth a fast food manufacturing company, assisted with Nielsen BASES®, a market research firm conducted a research to determine consumers’ preferences for refrigerated pizza. From the primary data, it was discovered that most families are dual-income households with limited time to prepare meals at home; this means that is such families, fast food would be necessary.
Health was and is still the main concern for fast food products; families now prefer fresh foods which are semi-prepared. The semi-prepared foods give those who want to experience homemade meals to use the available kits to fully prepare t...