Theory of attitude formation. Business & Marketing Essay

THEORY OF ATTITUDE FORMATION
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* How are emotion (affect) and cognition (belief) related to attitude formation? What are the three different learning hierarchies of attitude development? Describe how the attitude is formed in each, and what drives the attitude formation. Elaborate each with examples.
Emotion and cognition are related to attitude formation in the sense that they constitute a central aspect of its existence. Cognition can be interpreted as the set of beliefs and thoughts of an individual, while the emotional aspect basically entails the internal feelings of individuals. As it can be seen, thoughts, beliefs and internal feelings are primarily the building blocks of attitude. The three learning hierarchies are the standard, experiential and low-involvement. The standard entails having to first collect the information about something, before then perceiving it before finally engaging in the final act based on the perception. For example purchasing a house or a car. The low-involvement hierarchy entails having to act first, before feeling the impact of the act and then finally conceptualizing the act done. For example purchasing of groceries. The experiential one entails perceiving an act, then executing it before finally thinking about it. For example a client having to make an order in a hotel after seeing the waiter passing by with a tray of food that excites the client.
* Based on your knowledge of how consumers make choices when engaged in the first learning hierarchy, which hierarchy would you use to design a website for an online store that sells laptops?
When it comes to the design of a website for selling laptops, some things are to be considered. A website is supposed to be pleasing to the client in order for them to even think about hanging around and browsing through the products on sale. As a result it is more like an online advertisement. Applying th...