Tesla Business Expansion in Brazil
Select one country and one company to research. - In this paper, you should include the Company Tesla in the Country Brazil.
For the selected country, you will conduct a PESTEL analysis by surveying the political, economic, social, technological, environmental, and legal factors including trade and monetary environment. In addition, you are expected to outline the challenges and opportunities of conducting business in that country and provide relevant guidelines for successfully entering this particular market. The following are the major topics that must be included in your analysis:
Introduction – Summarize major course concepts and highlight what effect current globalization trends have on the business environment in your selected country.
Major Historical Legacies – Briefly describe the major historical legacies that have affected the development of institutions in your assigned country.
Weak Institutions – Elaborate on one or two of the most important institutional weaknesses in the country (Political, Economic, Property-Rights, Infrastructure, Finance, Labor Market, etc.).
Cultural Analysis – Describe cultural dimensions, cultural determinants of business, and business etiquette issues
Identification of Business Opportunity – The final piece of your country report will involve addressing a strategic question from the point of view of the company you selected and your recommendation(s) for them entering the selected country. A successful report will include relevant background about the company, description of the project/business opportunity of interest, and explanation of why there is an opportunity that has not been taken advantage of in the past. Provide recommendations on what strategy should the company follow to accomplish its goals and to deal successfully with local challenges identified above
The report should be size 12 font, Times New Roman and 8-10 pages double-spaced pages, free of errors. The 8-10 pages excludes, cover page, table of contents, references, and appendices. Reference should be written in APA format.
USE COUNTRY: BRAZIL
USE COMPANY: TESLA
(Use this link as reference to the PESTEL analysis: https://www(dot)youtube(dot)com/watch?v=bYn4CyL3r5w)
Tesla Business Expansion in Brazil
Your Name
Department, University
Course number: Course name, Section
Professor’s Name
Date
Introduction
Globalization linked and expanded the organization of different societies and social life regardless of the geographical constraints and cultural barriers. The innovations brought by globalization allowed the ease of trade, improved technology, and economic growth (Shazad, 2006). The economic growth of the country attracts potential business owners to invest and expand for its perceived profitability. However, the company needs to make additional studies to see if the country is suitable for business expansion. One strategy is the use of PESTLE analysis, which studies a countries macroenvironment including the political, environmental, social, technological, economic, and legal institutions, to see the strengths, weaknesses, opportunities, and threats in expanding a business.
Brazil is raised as one of the economically powerful countries in the world because of globalization. One of the main economic drivers of Brazil is its agricultural Sector (Mueller & Mueller, 2016). The country exports many agricultural products including soy, rice, and beef cattle that significantly improved its economy (Mueller & Mueller, 2016). Brazil also exports raw materials from the mining industry to match the demands of other countries (Butler, 2020). However, the increase in demand for Brazilian exports due to globalization has its advantages and disadvantages. The advantage is economic growth, while a disadvantage is the depletion of natural resources and deforestation (Butler, 2020).
Although Brazil is seen to have a strong economy, a PESTLE analysis should be conducted to see if the country is fit for business expansion. In this paper, the PESTLE analysis that is necessary for the business entry of Tesla, Inc. will be discussed to see the potential for business expansion in the country.
Major Historical Legacies
The Simultaneous Mega-Events of the World Cup and the Olympic Games
Globalization can improve different sectors of a country. In sports, two of the biggest and most prestigious competitions in the world are the FIFA World Cup and the Olympic Games (Zhaofeng, 2016). When Brazil got the hosting rights of the World Cup in 2014, Brazil’s economy significantly improved from the international investments from all participating countries. FIFA is an international non-government organization that handles events and matters related to football around the globe (BBC, 2015). The World Cup is the most prestigious sporting event for a single sports game football that only happens once every four years, thus organizing the FIFA World Cup alone is a testament of national strength and the economic power of a country, as it needs years of planning and billions in the budget (Zhaofeng, 2016).
After only a two-year interval, Brazil hosted the largest and most complex sporting event in the world, the Olympic Games. Unlike the World Cup, the Olympic Games needs more space and infrastructure for each sport. Brazil build courts, swimming pools, hotels, and other buildings to cater to the large influx of the tourist and share the rich culture of their country (Zhaofeng, 201...
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