Part B: Your Plan on Techno Bike Marketing Plan

Techno Bike Marketing Plan
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Institution:
Date of submission
Techno Bike Marketing Plan
Techno Bike
Techno Bike Inc. will be an enterprise operating in both the USA and China. The privately owned entity is entitled to five principals with the same goal of investing their wealth on the bike production. Furthermore, the team of management is all qualified professionals in the bike industry with up to date technology on the same. Thus, the enterprise will be designing as well as producing the bikes in Texas for the local markets. However, the bulk of its production will be conducted in Shanghai taking advantage of the availability of cheap labor with the required skills. Innovation is one of the strengths that Techno Bike will be used as a competitive edge since it will continue developing new and unique bikes with enhanced technology. Furthermore, the management is able to allocate enough resources to research and development to effectively improve its products that exceed the customers' expectations. The marketing plans and strategies that the enterprise will implement will ensure continued growth and elevate the profitability. These marketing plans will detail the best brand strategy for the bikes that will encompass brand name, logo, slogan, brand extension, and positioning statement.
Mission Statement
Techno Bike Inc. has an advantage of a dedicated team of knowledgeable cycling enthusiasts who improve the value to the many consumers through constant interaction. The enterprise is fortunate to get the opportunity to sell the products besides empowering the modern bike. Techno Bikes is committed to building a more bike-friendly environment, providing the consumers with high-quality cycling bikes, unyielding consumer service besides promoting the safe usage and advocating for bike transportation, organized rides, provide in-store classes and safe riding skills for the consumers.
Branding Strategy
Techno Bike Inc. has a long-term plan for the development and improvement of the bike brand to achieve its goal of capturing the 4% of the local market. The strategy is attached to the consumer needs, their emotions and the environment for competition. Therefore, the brand strategy will identify the purpose, consistency and the emotional impacts to the consumers that help them connect with the enterprise (Aaker, 2012). In addition, it will elaborate on the values, the promise of the enterprise to the consumers as well as the personality of the owners and the management. The strategy will ensure repeated communication of the brand identity to consumers. This will be accomplished through the use of the logo, color palette and the slogan for creativity to convey the brand. Therefore, the different market components that will be factored in include primary target consumers in Texas, competition, product and service mix and the unique selling propositions. Techno Bike Inc. brand strategy will have a purpose besides making a promise (Aaker, 2012).
Vico-jet
The name Vico-jet will be the brand name for the bikes developed by the techno Bike Inc. The name is derived from two words: victory and jet. In relation to victory word, the enterprise is associated with victory in competition at the global level especially...