Assignment 2: Target Market Segment Business & Marketing Essay (Essay Sample)
Assignment 2: Target Market Segment
Due Week 5 and worth 100 points
Who is your target market? In a one page paper, develop a full target market segment for your business plan. Remember, you will take feedback from all submitted portions of your plan, revise, and then submit the final business plan in Week 9.
Write a one (1) page paper in which you:
State your primary target market segment, and discuss three reasons for your selection.
State your secondary target market segment, and discuss three reasons for your selection.
Format your assignment according to the following formatting requirements:
Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Examine the process of developing a business plan and setting up the company.
Analyze the market, customers, and competition of entrepreneurs.
Use technology and information resources to research issues in entrepreneurship.
Write clearly and concisely about entrepreneurship using proper writing mechanics.
Target Market Segment
The target market of Infinity Taxes and Beyond is people who want the solutions to their tax-related problems as soon as possible. The company aims to introduce plans that can cater to individuals with all budgets. The primary target market will be housewives and families with low budget, and the secondary target market will be businessmen. For housewives, there will be basic plans to get their tax amounts returned. Similarly, for businesspeople, the plans will be slightly costly and advanced since Infinity Taxes, and Beyond will get involved lawyers to ensure that all legal matters are handled in a better way. Initially, the company has decided to provide its services to the locals, specifically people who need immediate assistance, and later on, we will expand our network and begin targeting global customers. Sometimes it becomes essential for businesses to file tax returns because they have been asked to pay a lot more than their actual revenues or annual income (Dolnicar & Leisch, 2017).
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