Ebay sells StubHub to Viagogo Business & Marketing Essay

Ebay sells StubHub to Viagogo
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Ebay sells StubHub to Viagogo
eBay has been under pressure from Starboard Value and Elliott Management, activist investors, to launch a strategic evaluation of the operations of the company. The two have been agitating and urging eBay to dispossess StubHub since January 2019.
As part of a reevaluation of its strategies and portfolio, interim CEO Scott Schenkel confirmed on Monday that the decision to sell StubHub is the best path forward for the two corporations. The decision to sell StubHub to Viagogo is expected to improve sales margins of the two since their combination will enable them to sell hundreds of thousands of tickets in more than 70 countries daily. They anticipate this to provide an excellent opportunity for the expansion of their busine...