Anthony Trucking Company

Long Term Strategic Business Plan for Sustainable Organizational Performance:
Anthony Trucking Company
Executive Summary:
Antony Trucking is a privately held U.S based trucking company founded in 1936 by K. Anthony, a native of Cleveland, Ohio. The company was established with an aim to provide carriage services in the competitive logistical services business environment. Having began with internal sales, the increased demand for carriage services following the post World War II period spanned its growth and it went ahead to acquire five Eastern Regional carriers. Coupled with the good relations the company enjoys with the U.S government to date, her future is bright.
Services and Customer Segments:
Antony Truckers offer freight carrier services to the following customers; U.S government, Automotive parts suppliers to major manufacturers, Electronic consumer products, Raw materials (polymer) for manufacturers of plastic products, and any customer requiring special accommodations, such as wine, computers, munitions, etc. To this end Antony Truckers have put up facilities in different strategic regions as follows: Cleveland, OH, Los Angeles, CA, St. Louis, MO, and Bayonne, NJ
Staff, Facility and Equipment:
Antony Trucking Company as we have already mentioned above, has facilities in Cleveland, OH, Los Angeles, CA, St. Louis, MO, and Bayonne, NJ. The company employs 925 Drivers and 425 support personnel. Anthony owns and operates: 800 road tractors, 2,100 45' trailers, and 260 "roll-on/roll-off" units.
Marketing:
Antony Trucking will pursue a competitive marketing strategy which will comprise of market operations to identify current and potential future clients, promotion activities targeting to raise customer awareness of the brand and services offered, identifying competitor activities that are potentially a threat and how to counter them, advertising activities and finally, incentives to attract and/or retain customers (Finnley, 2000).
1 Mission:
Our mission is to be a profitable, growing, adaptive company in an intensively competitive logistical services business environment.
2 Vision:
Our Vision is to be a model company to our stockholders, employees, customers and all stakeholders.
1.3. Objectives:
Antony Trucking`s goal is to provide an all inclusive but unique marketing mix (product, price, people, and place) in the freight business so as to remain the top service provider both locally and internationally.
2.0. Company History and Past Performance.
Having started with a single tractor in 1936, Antony Trucking expanded rapidly to provide carriage services between the factories in the Midwest to ports in the East Coast, following increased demand for this services in the post World War II period.  By 1945, the fleet had increased in size to 16 tr...