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Essay Available:
2 pages/≈550 words
2 Sources
Business & Marketing
English (U.S.)
MS Word
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Strategic Plan (Essay Sample)


Write a proposal of no more than 650 words, outlining the research approach you will use for your Strategic Plan that you will be developing in sections each week. Include the following: How you intend to ensure the organization's vision, mission, and people strategies and values statements are aligned with the proposed strategic plan. Sources you expect to use to perform an external environmental analysis Sources you expect to use to perform an internal environmental analysis

Research Proposal
Course title:
Research Proposal
Strategic planning is imperative for the company. It will entail identifying the goals of the organization and formulating a systematic approach to accomplish the identified goals. It will involve addressing a number of questions: (i) where is the organization currently? (ii) What does the organization have to work with? (iii) Where does the organization want to be? (iv) How does it get there? In addressing the first 2 questions, the latest history and altering contexts – both external and internal – of the company would be examined to evaluate the present position of the business. Addressing the second question will involve considering the weaknesses and strengths, as well as determination of how to take advantage of the strengths.
Answering the third question of where the organization wants to be will entail developing the vision. This step will involve everyone that will have a stake in attaining the vision. The vision will communicate what the company believes are the best conditions for its community, that is, how things will look if the issue that is vital to the company were addressed perfectly (Steiner, 2011). By coming up with a vision statement, the governing principles of the organization would be clear to the larger community and employee of the company.
For the organization, the vision will then be translated into a mission statement – an inclusive, wide-ranging statement of the company’s purpose. The mission statement will describe what the company will do, and the reason as to why it is going to do that. The miss...
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