Long-Term Future of Marketers Using Social Media

Strategic Marketing Problem
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Strategic Marketing Problem
In strategic marketing, businesses align themselves to the fundamental long-term goal of having a competitive advantage against other services and goods providers. While maintaining this focus, their clear intention to comprehend customers' needs is vital. The wake of ever-improving technology has had organizations utilizing social media as a crucial platform in achieving the underlying objectives. Given this assertion, social media emerges as a viable long-term means through which marketers can realize their goals.
Social media marketing attracts a cheap cost to run. According to Yadav and Rahman (2017), this claim is also valid compared to traditional marketing tools like television and print advertisements. For example, marketers require no fee to join major social media platforms, unlike other methods. Using social media in marketing enables marketers to reach a broader audience base by sharing ideas about a product on these platforms. Often, there are no significant barriers based on demographics such as social status, sex, or age.
On the other hand, social media presents particular d...