Strategic Management: SWOT ANALYSIS MATRIX FOR NOKIA

SWOT ANALYSIS MATRIX FOR NOKIA. Name: Grade Course: Tutor’s Name: (01, October, 2010) SWOT Analysis Matrix for Nokia. Introduction. Nokia Corporation is a Finnish multinational communications company which has sites of manufacturing, research and development and sales in most countries through out the world. The company has registered the fastest growth in telecommunication industry over the recent years. Its products are globally known for their reliability and high quality (Nokia, 2008). Its brands are highly rated and competitive in the global market for both developed and developing countries. This assignment shall evaluate its SWOT analysis Strengths, Weaknesses, Opportunities and Threats. Vision Enhance mobile connection globally; if everyone is connected then the world will be a small Nokia village. Mission. Connecting everyone through Nokia’s enhanced technology. Strengths The brand name of these company has enhances its reliability to customers. This has made its products to be the most favorable in the world. The targeted customers can be easily reached due to the highly developed distribution network that has been established globally. The financial background of Nokia has been solidified with good strategies that foster continuous innovations which have lead to production of highly versatile devices that can be used with a lot of ease (Khan, 2009). The products have wider applications in the market thereby attracting the interest of a wider pool of customers. The handsets...